Understanding how the personal finance media works Coverage
of personal finance issues - including mortgages, pensions, bank accounts
and savings plans - is extensive within the national media. High-level
concerns about pension provision and house prices, for example, have put
this subject near the top of every major agenda in the land.
If you
operate in the personal finance arena, it is essential for you to
understand how this important investigative arm of the financial press
operates.
The course is designed to help you prepare messages about
your product offerings that will help you to distinguish them from others,
whilst remaining accessible to your target consumer audience. We help you
to identify "news angles" on new products that will attract journalists
and get your products talked about in a positive way. Tailored
training options All Bladonmore Media Training courses are
tailored to meet client needs. This training course can be adapted to your
specific requirements, incorporating aspects of other training courses on
the Bladonmore menu, or further areas specified by you. Common
denominators All Bladonmore Media Training courses are accompanied
by a training pack, which acts as a guide throughout the training course
and as a helpful reference tool for the future.
Bladonmore Media
Training also offers a continuous improvement programme for individuals
who feel they need to further brush up their skills. Details on request.
Bladonmore's
Media Training team is selected from an accomplished group of specialists
in their fields. These individuals include journalists, analysts, fund
managers, public company and private company executives, lawyers and other
City professionals. We endeavour to match the most effective trainer for
your needs. Where you have a preference for an individual trainer we will
do our best to meet your requirement.
If the specific issue you wish to
cover on a Media Training course is of a highly confidential nature, we
undertake to field a trainer who is not conflicted by any information
received. In every case, Bladonmore operates on a strictly confidential
basis, bound by non-disclosure agreements. Any information obtained during
training is only used in connection with the specific sessions.
Training
location & dates Bladonmore's flexible, customer-led approach
means that training locations and dates are subject to your discretion. We
normally conduct Media Training at our clients' offices. Our central
London premises are also available.
THIS COURSE IS ALSO AVAILABLE AS A HALF DAY OPTION
