Understanding the Media and How they Work

Understanding the Media and How they Work

(1 day)

Ideal for

In-house PR professionals who wish to gain a deeper understanding of how the media work.

Benefits

Understanding how the media works is the first step in making it work for you.

Content of the course

• The main arms of the media:
• Sound: radio
• Vision and sound: TV and video
• Print: newspapers, magazines and newsletters
• The main branches:
• International
• National
• Business
• Regional
• Consumer
• What they look for in stories, contacts and interviews
• How to keep them well fed