Understanding Print Production to Cut Your Bill

For anyone working on or with a production team, whether in newspapers, magazines, journals, marketing, advertising or books.

A look at the sequence of production, from planning to printed matter. Includes:

- Organisation: flatplans, schedules, sections and pre-press
- Liaising with designers, outside suppliers and photographers
- Preparing your output for printers
- Getting the specification right
- Printing methods: sheet-fed and web-fed presses, ink and paper, print finishing processes including folding, collating,
binding and trimming
- Why understanding how these work is critical to you getting the job that you want at the best price
- Distribution, including getting the best from mailing houses
- Advances in software, and how these can benefit you
- Where things can go wrong, and how to avoid them