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Web Development - Writing For The Web

in Mekon Creatives (England)

Classes Course

Place:

London, Sutton,...

Price:

£325 + VAT

Duration:

1 Day

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Course objectives:

This course looks at how people actually use the web and how you need to prepare your copy and content for the purpose. The course is editorial rather than technical and will cover the principles and techniques of usability, how you can exploit journalism techniques for web copy as well as the relationship between design and content and the way users consume your pages.

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes in London, Sutton,... where
Suitability This course is designed for anyone who needs to produce copy or content to be delivered over the web.
Course objectives This course looks at how people actually use the web and how you need to prepare your copy and content for the purpose. The course is editorial rather than technical and will cover the principles and techniques of usability, how you can exploit journalism techniques for web copy as well as the relationship between design and content and the way users consume your pages.
Price £325 + VAT
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Course programme

Web Development - Writing For The Web
Content Outline 
Understanding users
  • The difference between online and offline consumption of text
  • Who uses your website?
  • How your audience uses content
Content production process
  • Different types of content
  • Keeping it all up to date
  • Considerations for content management systems
Principals of web writing
  • Techniques to produce targeted, relevant copy
  • Scan-ability and navigation
  • Inverted pyramids
  • Click depth and page structure
  • A little journalistic flare - the direct approach
Re-purposing content for the web
  • Chunking down - breaking into small focused chunks
  • Sentence and paragraph structure
  • Self-contained copy units
  • Navigational and link text
  • Brevity
  • Skimming support
Working with a style guide
  • Brand identity and corporate essence
  • Tone of voice
  • Developing consistency
  • Nail down terminology
  • Visual style and using style sheets
  • Link targets and highlighted words
  • Proof reading
The art of webifying
Practical exercises designed to improve your ability to write clear, concise, user-friendly, brandfocused copy
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Venues and dates



Where London, Sutton, Surrey, Nottingham, Mekon House, 31-35 St Nicholas Way, Sutton, Surrey, Sm1 1jn
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On Mekon Creatives

Provider description
Mekon Creatives specialises in supporting anyone who uses creative software applications to get their job done. As a Quark and Adobe Authorised Training Centre, we provide authorised training, on-site coaching and value-add recruitment services to the design and creative industry. Mekon Creatives is the culmination of our 18-year relationship with Adobe and the design and creative industries. Our unique combination of training, coaching and recruitment has served our customers well and the Mekon Creatives brand builds on our reputation as the leading training and recruitment provider to the design and creative industries. Mekon Creatives offers authorised training services on all Adobe and Quark software at all levels on both Apple Mac and Windows PC at our training centres in London, Surrey, Nottingham and other partner locations across the country, including at clientÂ’s premises. We also provide a range of skills training courses for designers and creatives to compliment our Quark and Adobe software courses. We understand that learning is an ongoing process and the lesson does not end when you leave the classroom. To give full value for your training investment, we provide 3 months of post training support by telephone or e-mail, which covers all features and techniques taught during your training course. Full annual support contracts are also available from as little as £250.00 per year. There are times when taking a design or creative team out of the office for a training course is simply not feasible with deadlines approaching. This can be a perfect opportunity to take advantage of the coaching services from Mekon Creatives. The value-add recruitment service from Mekon Creatives includes the usual search and selection of traditional recruitment agencies with the added benefit of successful candidates attending up to three authorised training courses to ensure they are up to date with the latest tools and techniques required by the design and creative industries. This is all covered by a single fixed fee to ensure you get the best return on your recruitment budget.

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Words related to the courses viewed: copywriting

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