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Web Usability

in Academy Class (England)

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes in Manchester, Cardiff,... where
Suitability Marketers, marketing communications personnel, direct marketers, sales professionals, new media managers and anyone who has responsibility for planning and running marketing campaigns that involve e-mail communications.
Course objectives In this 1 day course, Delegates will learn what usability is and why it is important, how to analyse site structure and functionality from a user point of view and how to make an on-site search facility more usable. They will examine in detail how to conduct and manage usability testing and site reviews. As part of the course, participants will w...
Requirements
This course is designed to cater for a wide range of delegates, whether you're an expert in the internet industry or someone with little or no technical knowledge.
Price Ask
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course provider
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Course programme

Web Usability
Course objectives:
In this 1 day course, Delegates will learn what usability is and why it is important, how to analyse site structure and functionality from a user point of view and how to make an on-site search facility more usable. They will examine in detail how to conduct and manage usability testing and site reviews. As part of the course, participants will work hands-on in small groups to develop, conduct and report on a task-based usability test. This course will enable you to dramatically increase website enquiries, sales and repeat business.
Course content:
Course Summary
Ensuring visitors do what you want them to do on your site.
Drawing on the ideas of usability guru Jacob Nielsen and others, the usability of your Website is a vital factor in the success of your e-business strategy. This course will enable you to ensure a user experience that will boost repeat visits and minimise abandoned transactions. Key principles of Web usability are illustrated by real-world examples, and we show you in detail how to institute usability testing and quality control for your site.
Course Content
What is 'Usability'?
  • Why usability is vital for a website

  • The 5 characteristics of usability

  • Usability metrics

  • Comparative Analysis

  • How to set usability goals for your website


    • Knowing Users and Their Goals
  • Ensuring your website supports your users' critical tasks

  • Carrying out task analysis

  • What scenarios should you use when checking usability?

  • Conducting a usability walkthrough

  • Develop a user scenario for your website


    • Common Usability Issues
    Decisions about site usability issues are often trade-offs involving careful judgements. Quantitative and qualitative usability studies have revealed key areas of design which radically affect the usability of the site. We examine by example these areas for all types of sites and look separately at e-commerce sites.
  • The User Interface - important principles

  • Information Architecture and navigation

  • Page Design

  • Challenges for E-commerce sites


    • We carry out an expert review and comparative analysis of 2 e-commerce sites, you can choose your own sample sites as part of a tailored course.
    On-Site Searching
    Most on-site search facilities fail their users: how can you up the success rate of yours?
  • What are the key components for a successful search?

  • How do your users search

  • Guidelines and tips for: Search visibility & formulation; Search expression; and entry Result Interpretation and error recovery

  • Creating a helpful and user-friendly 'no results' page

  • Practice usability tests on your website


    • Action Plan For Implementation Back At WorkWhere to Next?
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    Venues and dates



    Where London, 7a Bayham Street see map
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    Where Manchester, 40 Princess Street see map
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    Where Glasgow, 36 North Hanover Street see map
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    Where Leeds, Old Broadcasting House, 148 Woodhouse Lane
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    Where Cardiff, Malthouse Avenue, Cardiff Gate Business Park
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    Where Devon, Stoodleigh see map
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    Where Nottingham, 27 South Road see map
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    On Academy Class

    Provider description
    Academy Class is the UK's premier digital media training centre, provides manufacturer-authorized training in all areas of digital media including Print & Design, Web Design and Development, 3D & CAD, Web Marketing, Digital Video and Apple and Adobe Certification. Academy Class is an authorized training provider for Adobe, Autodesk, Apple and Quark. Academy Class operates training facilities in Central London, Manchester, Devon, Glasgow and Leeds and offers on-site training UK and worldwide. Whether you're an experienced media professional or just looking to use computer technologies more effectively, we're here to help.

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