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Homepage > Sales and Marketing > Marketing > Strategic Marketing

What is Marketing?

in The Publishing Training Centre (England)

Classes Course

Price:

£349 VAT inc.

Duration:

1 Day

Start:

09/11/2008 calendar
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Course objectives:

The essential guide to effective marketing, this course shows you: * what marketing means * effective use of the four Ps * how marketing relates to the business of publishing * how to conduct appropriate market research * the techniques you can use to market your own publications.

The Publishing Training Centre

For more than twenty-five years, the Publishing Training Centre at Book House (PTC) has provided cost-effective and high quality training for publishers in the UK and overseas. Previously known as Boo...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes
Suitability Whether you're working for marketing in your organisation or just need a better understanding of the process, this course offers a comprehensive overview. When you return to your office, you'll be able to talk with authority and plan with ease.
Course objectives The essential guide to effective marketing, this course shows you: * what marketing means * effective use of the four Ps * how marketing relates to the business of publishing * how to conduct appropriate market research * the techniques you can use to market your own publications.
Price £349 VAT inc.
Get direct information on how to enrol, venues and availability...

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Course programme

What is Marketing?
WHAT IS MARKETING? "The course has been immensely useful and has improved my awareness of marketing."
Scripture Union delegate
 Programme
  • Defining your market
  • Customer orientation
  • Market research
  • The four Ps
    • Product
    • Price
    • Promotion
    • Place
  • Marketing plans
    • Practical session
  • Market image
  • Branding
    • Practical session
 Your tutor
Brenda Stones is a freelance consultant who has worked in educational publishing for many years: in mainstream companies like CUP, OUP, HarperCollins, Macmillan and Pearson; in smaller companies like Hutchinson, Walker Books, National Gallery Company and Letts; in overseas training, for Pakistan, Latin America, ex Soviet republics and Eritrea; and in freelance editorial, market research and authorship, for Badger Publishing, BBC, Egmont and Franklin Watts.

We also offer an Introduction to Publicity and Promotion.

Note that most of our open courses can also be run as in company events.

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Venues and dates



Where , The Publishing Training Centre At Book House 45 East Hill
When Start: 09/11/2008 Finish: 09/11/2008 See calendar
 
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Course provider details

Provider description
For more than twenty-five years, the Publishing Training Centre at Book House (PTC) has provided cost-effective and high quality training for publishers in the UK and overseas. Previously known as Book House Training Centre, it's an educational charity dedicated to the pursuit of excellence in publishing.

Although we're best known for our core editorial skills training for book and journal publishers, we actually offer about 70 open courses, covering the complete range of publishing skills. Training in IT and electronic publishing is also now a key part of our portfolio.


In recent years, we have seen a huge growth in demand for in company training and consultancy and for our distance learning programmes in Basic Proofreading, Copy-Editing, Effective Copywriting, Picture Research and Editorial Project Management.


E-learning is also growing in importance. We launched an online grammar course early in 2005 and students on some open and distance learning courses now benefit from extra online support.
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