WRITING AND EDITING FOR THE WEB 1
"I really enjoyed it. I thought the teachers were excellent, the
information digestible and a good spread of activity and teaching. It was
good to learn from people who are very active in the industry."
London
College of Fashion delegate
Users visit your web site primarily for its content, not for its
technical brilliance. And the editor's role is crucial in creating and
maintaining this content. This two-day course will provide guidance and
techniques essential to keep users coming back to your site time after
time. It will enable editors and writers to:
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provide online content in a manner that draws in readers
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edit text published in other media so that it can be published
online
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understand the jargon that web designers and technical staff
use.
You will gain insight into the capabilities and limitations of
web technology - and how to exploit these as an editor. From how to
organise and structure content to the details of writing and editing for
an on-screen audience, you will learn how to develop a site that sings.
ProgrammeDay one
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The value of editors online
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Usability
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Audience
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Competitor analysis
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Usability testing
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Interactivity
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Writing to be found on search engines
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Usability: Accessibility issues
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Planning your site
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Information architecture
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Maintenance, updating and scalability
Day two
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Key requirements
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Finding the right style
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Powerful weapons for web writers
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Focusing on the reader
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Changing your perspective
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Getting the words right
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Boosting readability
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Getting closer to the reader
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Writing effective intros
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Things to eliminate
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Proofing tips
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House style guides
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Web site critiques exercise
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Repurposing for the web
Who will benefit from this course?Editors,
writers, publicity and marketing staff who have a responsibility for web
content and site design.
Your tutorsSue
Davis has been a freelance web consultant for more than ten years. She has
advised organisations including Channel 4 Television on editing for the
web; designed web sites for UNICEF, the BBC, Channel 4 and many other
businesses and charities; and presented TV programmes about the Internet
for BBC2 (Computers Don't Bite) and Sky TV (Download).
Nancy
Duin is a freelance editor, writer and trainer. Self-employed for over 20
years, she initially worked as an editor and writer for many book
publishers on a wide range of subjects, but with a speciality in popular
medicine. In 1990, she became an editorial consultant to Channel 4
Television, which, since 1994, has involved editing and writing web sites.
Other clients include BBC Education and BBC Digital Media, the National
Grid for Learning, the Public Record Office, Demos and Broadcasting
Support Services.
Bev Legge has been a journalist and
copywriter for more than 20 years, working for both printed and online
media. As a journalist he has written for the Daily Mirror and The
Guardian, as well as for a variety of trade, consumer and house magazines.
We
also offer Writing and Editing for the Web 2, Search Engine Optimisation
and Web 2.0: Opportunities and Threats.
Note that most of our open
courses can also be run as in company events.
