Writing Dynamics - Write with clarity, brevity and impact

Writing Dynamics - Write with clarity, brevity and impact

Compact in-house 1 day course or Comprehensive 2 day (public/in-house)

Radically transform your business writing. Learn how to write clearly, persuasively and with energy and impact. Understand how to engage, entice and hold your readers’ attention, get your message across, make an impression and save yourself time! How well you write directly determines your effectiveness, your worth and your success. So, Writing Dynamics™ is not just about grammar!        

This programme will ensure you write clearly, concisely, persuasively, faster - and with impact!    

Benefits      

• Persuade your readers to read on.
• Understand techniques to make your writing easy to read, interesting and memorable.
• Develop a clear structure and format to your writing.
• Improve the quality of your writing.
• Greater contact with your reader - discover which words work and which don’t.
• Produce more succinct and impactful writing which is professional and easy to read.
• Save time, increase productivity and communicate your thoughts and ideas.

Who Should Attend?        

Anyone who needs to write well structured and professional messages that grab their readers' attention and communicate key messages effectively.         

Course Content      

• Meeting the Writer's Challenge - Our five-step approach shows you a quick and effective process for all forms of business writing. This will dramatically save time, improve quality and enhance impact.
• Thinking Creatively and Logically - Our cluster technique provides you with a creative way of getting ideas down on paper fast. It builds the big picture, shows relationships, develops creativity and relieves worries about getting started.
• Planning - By selecting the appropriate writing strategy at the planning stage, you can organise ideas for the greatest impact on the reader.
• Drafting Quickly and Painlessly - You are taught how to rough draft, overcome writer's block, build momentum and develop thoughts.
• Editing for Sharper Focus - learn how to pinpoint key words and focus on what's important in their text. Edit your text to achieve a lasting impression and make it easier for the reader to understand.