Writing For Internal Communications

Overview

Internal communication requires a specialist slant on writing copy and this practical course develops delegates' skills in delivering great copy for their company to communicate to its staff.

Who should attend

Anyone who works in internal comms/deals with internal comms and who needs to write articles or promotional material. Suitable for non-journalists who need writing skills as part of their job or new journalists with limited experience.

Course objectives

By the end of this practical course, you will be able to:

> Know how to write clearly and concisely with lots of tips and shortcuts

> Understand what makes an effective piece of internal communication

> Tailor copy to a target audience

> Analyse and review examples of internal communication

Course content

Essentials of Internal Communications

> Basic grammar and key elements of punctuation

> What makes a good story

> How to get your message across

Structure and Targeting the Copy

> The importance of a good introduction:

 drawing the reader in

> Writing for your target audience:

 that's people like you!

> Tips and advice on how to write clearly, concisely and effectively

> How to hold the reader's interest

> Ways to sign off

The Final Product

> How to ask the right questions:

 tips on interviewing

> How to write up an effective piece of internal communication

> Useful background/reference material