Want to boost enrolments? Login and promote your courses
Searching for courses? Login or register
Courses    
  Most popular search | Share this page  
open My list: 0 courses
Homepage Sales and Marketing Courses Marketing Courses Internet Marketing Courses

Writing For The Web

in Harlequin Training (England)

Classes Course

Place:

London

Price:

£395 + VAT Special offers 

Duration:

1 Day

Start:

consult dates and times
See course programme

Request free information

Course objectives:

This course looks at how people actually use the web and how you need to prepare your copy and content for the purpose. The course is editorial rather than technical and will cover the principles and techniques of usability, how you can exploit journalism techniques for web copy as well as the relationship between design and content and the way users consume your pages.

More courses Subject area
Place
 

Request information

Contact directly and with no obligation with
Harlequin Training
You must complete all fields on this form in order for us to send it to the course provider.
We have highlighted incomplete/ incorrect details in red.
* Compulsory fields
By clicking "Email request / Telephone" you registering and accepting the Terms of Use and privacy policy of Emagister.
I wish to receive the personalised newsletter (during a maximum period of 15 days)

Availability?
How do I enrol?
Where can I get more information?

The person in charge of this course will receive your information request instantly.

Response time:
:| :) ;)
Average Fast Very fast
 

Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Classes in London where
Students per class 7
Suitability • Some knowledge of the web would be useful but not essential. • A working knowledge of either the Windows or Mac operating systems. • The ability to use Microsoft word
Course objectives This course looks at how people actually use the web and how you need to prepare your copy and content for the purpose. The course is editorial rather than technical and will cover the principles and techniques of usability, how you can exploit journalism techniques for web copy as well as the relationship between design and content and the way users consume your pages.
Price £395 + VAT
Price details
Request this special offer here
Get direct information on how to enrol, venues and availability...

Internet Marketing courses (from other course providers)

 
Search Engine Optimisation & Pay Per Click Management
Academy Class
London - Price: On request
 
PPC Training (Google AdWords)
CTS - Computer Training Solutions
London - £295 + VAT
 
Writing for the web
Sticky Content
London - £175 + VAT
 
Effective Internet Marketing
Reed Learning
London - £895 + VAT
 
Digital Marketing for Publishers
The Publishing Training Centre
London - £850 + VAT
Compare the selected courses

Course programme

Writing For The Web
Writing For The Web

Understanding users


The difference between online and offline consumption of text
Who uses your website?
How your audience uses content

Content production process

Different types of content
Keeping it all up to date
Considerations for content management systems

Principals of web writing

Techniques to produce targeted, relevant copy
Scan-ability and navigation
Inverted pyramids
Click depth and page structure
A little journalistic flare – the direct approach


Re-purposing content for the web


Chunking down – breaking into small focused chunks
Sentence and paragraph structure
Self-contained copy units
Navigational and link text brevity
Skimming support

Working with a style guide

Brand identity and corporate essence
Tone of voice
Developing consistency
Nail down terminology
Visual style and using style sheets
Link targets and highlighted words
Proof reading

The art of webifying

Practical exercises designed to improve your ability to write clear, concise, user-friendly, brand-focused copy

Questions and answers

 
 
see the full course programme

on request

get more information on the programme directly from Harlequin Training.

Request information for free
Get direct information on how to enrol, venues and availability...
 

Venues and dates



Where London, 2 Exmoor Street see map
When Start: Ask the course provider
 
Get direct information on how to enrol, venues and availability...
 

Ex-students

 
Opinions
 
Have you attended this course?

Voice your opinion and help thousands of other users

opinions

from users who have attended
this course.
Get direct information on how to enrol, venues and availability...
 

On Harlequin Training

Provider description
Your creative training partner.

Public training courses in London and private training anywhere.
Harlequin offers the best deals for group bookings.

We are Adobe, Quark and Maxon authorised and are accredited with the Institute of IT Training.
Advantages of studying with Harlequin Training
Harlequin Training is Adobe, Quark and Maxon authorised. The training we provide is up-to-the-moment and to a standard approved by the software manufacturers. Harlequin Training is a member of the Institute of IT Training. All our trainers are experienced practitioners: they have encountered the problems our delegates have encountered and found solutions for them. All of Harlequin Training’s courses are planned out with specific objectives and goals for our delegates. Each delegate evaluates their training on Harlequin’s online system at the end of each course. All training courses come with three months free post-training support. Private courses can be based around your own objectives, experience and your own files and work. The Harlequin Training Studio Vouchers group-booking discount scheme can be used for any delegate in your company can be used at any time over a twelve month period on any public course at Harlequin.
Specialises in
Harlequin Training is a dynamic London based creative training organisation delivering expert training. Harlequin Training is Adobe, Quark and Maxon (Cinema 4D) authorised and is partnered with Apple and Autodesk authorised trainers. Harlequin Training is registered with the Institute of IT Training and is committed to the Institute's code of practice. We never have more than seven people on a public course and each one uses their own Mac or PC. Armed with this practical experience and our courseware and post-training support, you can take full advantage of your new skills immediately. We provide public training courses on all top creative applications and we can provide private training designed for your specific requirements either at our or at your offices. We also offer site visits and floor walks for clients keen to keep their skills at the cutting edge. Whatever your training requirement is, please do not hesitate to contact us.

All courses

by Harlequin Training on emagister.

See list of courses

Get direct information on how to enrol, venues and availability...

Training related to Internet Marketing

 
International sites Spain  |  Italy  |  France  |  Mexico  |  Germany  |  UK  |  Japan  |  Argentina

Words related to the courses viewed: digital marketing

emagister.com complies with the 15/1999 Organic Law dated 13th December (Spain), the Data Protection Law and holds the inscription code 2002010053 on the General Register of the Data Protection Agency. Copyright 1999/2000 - Grupo Intercom - All rights