Writing Persuasive Emails And Sales Letters

Overview

The job of the sales letter is to sell, not to tell. This course shows delegates how to make written material an integral part of the sales process and help drive revenue.

Who should attend

All those who use written communications, specifically letters and emails as a sales tool.

Course objectives

By the end of this practical course, you will be able to:

> Benefit from best practice in writing sales letters and emails

> Understand how to structure written communication so that recipients absorb the information, recall it and respond to it

> See an immediate improvement in your own work through working on examples of your workplace

Course content

Introduction

> Developing clear objectives

> Presenting a single clear message

> The dangers of too much information

> Understanding your audience

Sales Letters

> What are they for?

> The uses of sales letters

> Acceptable (and unacceptable) presentation of letters

> Structural elements and the use of bullet points and lists

> Developing an effective writing style that grabs attention, length,

grammar, punctuation and spelling

> Language and style hints

Email Techniques

> Guidelines for appropriate use of business email

> The dangers of "cc" lists and other email pitfalls

> Internal and/or external communication:

- differences and similarities

> Acceptable presentation of emails

> Keeping it short:

- why "word count" matters?

> Email etiquette explained

> The use of attachments and inclusions:

- including emailing proposals

> Designing a sales campaign with letters and email broadcasts

> Developing an individual action plan