Writing powerful and effective keynote speeches

Course summary

The keynote speech can be a forceful medium for promoting an organisation and highlighting its leaders. But a poorly planned and written speech can have the opposite effect. In this interactive one-day workshop you will learn to write a compelling keynote speech either for yourself, or for one of your senior people.


Course outline

Over the course of the day you will cover:

• how to write for the ear, not the eye
• getting a clear brief from the person who will deliver the speech - what you need to know
• user-friendly techniques for researching a speech
• tips and techniques to help you write speeches to
  • engage
  • inform
  • entertain
  • motivate the audience
• crafting memorable introductions and strong closings
• developing visual aids for someone else to use
• special occasions - writing a speech that will mark an important event

Who is this course for?

The course is for anyone who is called upon to write speeches - either on their own or another's behalf.


What will this course help me do: learning outcomes?

The course will give you the skills to develop a speech that will grab and keep attention, and leave a lasting, positive impression on the audience.