Writing powerful and effective keynote speeches

The Centre for Strategy and Communication

Price on request
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Important information

  • Course
  • Inhouse
Description

The course will give you the skills to develop a speech that will grab and keep attention, and leave a lasting, positive impression on the audience.
Suitable for: The course is for anyone who is called upon to write speeches - either on their own or another's behalf.

Important information

Course programme



Course summary

The keynote speech can be a forceful medium for promoting an organisation and highlighting its leaders. But a poorly planned and written speech can have the opposite effect. In this interactive one-day workshop you will learn to write a compelling keynote speech either for yourself, or for one of your senior people.


Course outline

Over the course of the day you will cover:
  • how to write for the ear, not the eye
  • getting a clear brief from the person who will deliver the speech - what you need to know
  • user-friendly techniques for researching a speech
  • tips and techniques to help you write speeches to
    • engage
    • inform
    • entertain
    • motivate the audience
  • crafting memorable introductions and strong closings
  • developing visual aids for someone else to use
  • special occasions - writing a speech that will mark an important event


Who is this course for?

The course is for anyone who is called upon to write speeches - either on their own or another's behalf.


What will this course help me do: learning outcomes?

The course will give you the skills to develop a speech that will grab and keep attention, and leave a lasting, positive impression on the audience.

Compare this course with other similar courses
See all