Writing a Sales Strategy

Middlesex University

Short course

In London

Price on request

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

  • Start date

    October

The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.

Facilities

Location

Start date

London
See map
The Burroughs, NW4 4BT

Start date

OctoberEnrolment now open

About this course


By the end of the session delegates will:
Understand the key components of a sales strategy with regards market and competitor analysis
Understand product offering, customer engagement, retention, development and growth
Be equipped with knowledge and skills to apply to a sales strategy implementation plan
Create a sales strategy that optimises organisational resources
Align sales strategy with the organisation's grand plan and avoid costly misalignment
Defend hard won share of sales segments

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Reviews

This centre's achievements

2018
2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • IT
  • Sales
  • Sales Strategy
  • Writing
  • Sales Training
  • Organisational Resources
  • Communication systems
  • Setting strategies
  • Researching sales
  • Customer engagement
  • Retention
  • Implementation plan<br />
  • Misalignment
  • Sales segments
  • Implementation plan&lt;br /&gt;

Course programme

Course content
  • Identify sales strategy
  • Key skills in setting strategies
  • Researching sales
  • Internal communication systems
  • Learning outcomes
This workshop is part of the Management Series. Other workshops include:
  • Advanced selling skills
  • Effective preparation and follow up of client meetings
  • Excellence in customer service
  • Key account management
  • Marketing
  • Maximising fund raising opportunities
  • Maximising social media impact
  • Writing a sales strategy
Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7.

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Writing a Sales Strategy

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