Writing a Sales Strategy
Short course
In London
Description
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Type
Short course
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Level
Intermediate
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Location
London
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Duration
1 Day
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Start date
October
The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.
Facilities
Location
Start date
Start date
About this course
By the end of the session delegates will:
Understand the key components of a sales strategy with regards market and competitor analysis
Understand product offering, customer engagement, retention, development and growth
Be equipped with knowledge and skills to apply to a sales strategy implementation plan
Create a sales strategy that optimises organisational resources
Align sales strategy with the organisation's grand plan and avoid costly misalignment
Defend hard won share of sales segments
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- IT
- Sales
- Sales Strategy
- Writing
- Sales Training
- Organisational Resources
- Communication systems
- Setting strategies
- Researching sales
- Customer engagement
- Retention
- Implementation plan<br />
- Misalignment
- Sales segments
- Implementation plan<br />
Course programme
- Identify sales strategy
- Key skills in setting strategies
- Researching sales
- Internal communication systems
- Learning outcomes
- Advanced selling skills
- Effective preparation and follow up of client meetings
- Excellence in customer service
- Key account management
- Marketing
- Maximising fund raising opportunities
- Maximising social media impact
- Writing a sales strategy
Writing a Sales Strategy