Writing for the Web

Delivery method
Classroom based, maximum 5 delegates

Course description

Introduction

• How visitors read online and how they scan a page
• The difference between online and offline consumption of text
• Putting together a strategy for writing web copy that works

Knowing your users

• Who uses your website?
• Developing the right tone of voice

Style guides

• Developing and implementing editorial content style guides

Principles of web writing

• Techniques to produce targeted, relevant copy
• Inverted pyramids
• Heads and sells
• Sentence and paragraph structure
• Signposting your copy
• Chunking down copy
• Self-contained copy units
• Evergreening copy
• Non-linear formats

Suitable for
This popular course covers the principles and techniques involved in getting text right for an online environment. This course is relevant whether you are writing or editing copy.

Requirements
You need no previous experience to attend this course.