Writing For The Web

Course

In London

£ 325 + VAT

Description

  • Type

    Intensive course

  • Level

    Beginner

  • Location

    London

  • Class hours

    7h

  • Duration

    1 Day

Run through an Adobe authorised training centre, this course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality.

The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment.

You are encouraged to bring in examples of your own work, in order to put together your own strategy for writing online copy that works. You need no previous web writing experience to attend our Writing for the Web course.

Facilities

Location

Start date

London
See map
127-129 Great Suffolk Street, SE1 1PP

Start date

On request

About this course

Anyone who is looking to enter publishing, or looking to further their career progression. The focus is on developing skills by learning in a practical environment.

No prior experience required.

CPD Certificate

This is an industry led, practical, CPD approved certificated course that demonstrates that the delegate has invested in their learning and development, in key web wrting skills.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

Our entry requirements reflect the needs of the industry. The publishing industry is generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment are welcome. We will accept non-graduates with a minimum of two years commercial experience. If in any doubt, please do not hesitate to contact us by telephone or email. Graduates will have greater opportunities than non-graduates to secure a position, but experience and the training provided by LSP are also important in helping with employment prospects. For those who are non-graduates the courses can consolidate the training with commercial experience to enable a delegate to become more marketable.

Please contact the Course Co-ordinator if you have any questions relating to entry.

The London School of Publishing offers some of the most up-to-date courses of their kind in the UK. Course contents are up-dated regularly and content reflects changes and developments occurring within the industry.

None of our courses are run as distance learning. We firmly believe that course delegates training in areas of publishing learn new skills when being trained face-to-face with an expert tutor.

The key advantages of following the LSP courses include:

LSP has been established since 1984 and we continue to be one of the most recognised and well-respected training organisations in the country. Our courses provide comprehensive and up-to-date coverage of the current publishing processes.
We work closely with our tutors to ensure that key developments are implemented within the training.
Detailed notes on each of the sessions are provided – with plenty of exercises given and homework set regularly.
Course tutors are all working within their respective fields with many years of working and teaching experience.
The courses have intellectual rigour and help course delegates develop specific publishing skills.
The courses teach in a practical way – ensuring that course delegates are prepared for the demands of the industry and are ready to be employed within their respective fields.

Questions & Answers

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Subjects

  • Writing Skills
  • Web Writing
  • Writing for the Web
  • Voice
  • Style Guide
  • Business Writing
  • Body Language
  • Search Engine Optimization
  • SEO
  • Keywords
  • Communication Skills
  • Persuasion Skills
  • Influencing Skills
  • Negotiation Skills
  • Business Presentation
  • Marketing Research

Teachers and trainers (1)

Julian  Woodfield

Julian Woodfield

Course Leader

Julian Woodfield worked as a professional animator and graphic designer from 1984 to 1990, working on a wide range of television commercials, TV title sequences and special effects for feature films. In 1989 he was a member of the team that produced the BAFTA award winning Wired title sequence for Channel 4. In 1994 Julian co-founded Media Training which is now an Adobe, Quark and Apple authorised training centre and is acknowledged as a leading training provider in this field in the UK.

Course programme

Introduction
  • How visitors read online and how they scan a page
  • The difference between writing for the web and writing offline copy
  • Putting together a strategy for writing web copy that works
Knowing your Users
  • Who uses your website?
  • Developing the right tone of voice on the web
Style Guides
  • Developing and implementing editorial content style guides
The Principles of Web Writing
  • Techniques to produce targeted, relevant copy
  • Inverted pyramids
  • Using heads and sells in web copy
  • Sentence and paragraph structure
  • Signposting your copy
  • Chunking down copy
  • Self-contained copy units
  • Evergreening online copy
  • Non-linear formatsEditorial styles and formats
  • Developing editorial style guides
  • Creating attention-grabbing structures to standardise and simplify your content
The Art of Webifying
  • Re-purposing or webifying existing offline copy
  • Practical examples of how to take existing offline copy and turn it into accessible online copy that works
Attracting and Retaining Readers
  • Using keywords
  • Using links and site structure to maximise page visits
Language Skills
  • Reducing errors and inconsistencies when writing for the web
  • Practical exercises designed to improve your ability to write clear, concise, user-friendly, brand-focused copy
  • Proofreading online copy

Writing For The Web

£ 325 + VAT