YouTube Training

Training

In London, Glasgow and Manchester

£ 297 + VAT

Description

There are so many benefits of adding video to YouTube and to your website: it not only humanizes your brand, but also helps teach consumers about your product or service in a way that goes well above and beyond words. Take our YouTube class to learn the basics and plan your strategy. Each student will be able to experience a hands-on practical training with the theory that they will be learning. Suitable for: SME Business Owners, Corporate CEOs, Business Development Managers, Marketing Managers, Sales Managers, Communication Managers, or anyone else, whichever industry you are in, who are keen to utilise the use of Social Media for their Business to drive traffic and covert them to results so that they get the best return on investment (ROI) from their online marketing efforts.

Facilities

Location

Start date

Glasgow (Glasgow City)
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Studio 110, South Block, 60 Osborne Street,, G1 5QH

Start date

MayEnrolment now open
JanuaryEnrolment now open
London
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39 York Road,, SE1 7NQ

Start date

AprilEnrolment now open
FebruaryEnrolment now open
Manchester (Greater Manchester)
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Gainsborough House 109 Portland Street, M16dn

Start date

FebruaryEnrolment now open

About this course

Participants of this course should have their own laptops that can connect with WiFi. An account in YouTube is also needed but registration can be done along the study of the course.

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Reviews

Course programme

Course review:

There are so many benefits of adding video to YouTube and to your website: it not only humanizes your brand, but also helps teach consumers about your product or service in a way that goes well above and beyond words. Take our YouTube class to learn the basics and plan your strategy. Each student will be able to experience a hands-on practical training with the theory that they will be learning.

Marketing your business online with YouTube
Developing your YouTube marketing strategy
Tips for producing more effective YouTube videos
• Tips for creating better looking videos
• Tips for improving your video content
• Tips for generating sales
• The big picture
Understanding video / audio technology
• Understanding compression
• Understanding video resolution
• Understanding video file formats
• Choosing the right file format for YouTube
Shooting webcam videos
• Understanding webcam videos
• When a webcam makes sense
• Tips for shooting an effective webcam video
• Uploading webcam video to YouTube
• When a semi pro video makes sense
Editing and enhancing your videos
• Choosing a video editing program
• Using a video editing program
Uploading your videos to YouTube
• Uploading videos from your computer
• Editing video information
• Removing a video from YouTube
Creating a YouTube presence
• Working with channels
• YouTube channel marketing
• Working with groups
• Working with friends and contacts
• Dealing with viewers and viewer’s comments
• Dealing with negative comments
Incorporating YouTube videos on your own website
• Adding YouTube video links to a webpage
• Embedding YouTube videos in a web page
Managing a video blog
• What a video blog is and why you need one
• Creating and maintaining a video blog
• Adding YouTube videos to your blog / Vlog
• Managing your video blog
Integrating video and text blogs
• Communicating with your customers online
• Your people and your message
• Expanding your message across the web
• What makes a good video blog?
• Managing a multichannel online marketing mix
• Converting viewers to paying customers
Tracking performance
• Why tracking is important
• Tracking basic viewership
• Gaining insights
• Tracking effectiveness
Promoting your YouTube videos
• Start with great content
• Take advantage of YouTube’s community features
• Use email marketing
• Reach out to the blogosphere
• Post to other web forums
• Work the social networks
• Run a contest
• Promote traditionally
• Upload to other video sharing sites
Generating revenues from your YouTube videos
• Directly selling products and services
• Selling advertising around embedded videos on your website

YouTube Training

£ 297 + VAT