A/B Testing

A/B Testing for Marketing Analysis

Previously unavailable data that is now easily accessible has made marketing more robust than ever. Thorough marketing analysis of content can now be made, especially with the ease of A/B testing.

A/B testing involves producing two editions of the same web page with different variables in content, and verifying which version is more successful in building user activity. By performing these tests, web site and content developers can determine specific content and design that can lead to increased user interaction and ROI. Often times you will find it worth the time it takes because it maximizes successful information rather than producing repetitive content.

Some of the content that might need testing can be the location of the specific call to action, the language of the text used, and the color scheme that makes up the design around clickable buttons. The A/B Testing course will streamline not only this process, but creating a guideline for the results you would like that is uniquely aligned to your business goals.

There is a multitude of tests that can be fitting for your needs. These include randomized design tests, matched pair design tests, multivariate testing. Having the technical knowledge for utilizing information gained from this process has proved to be instrumental in increasing user traffic to websites.

Some of the benefits of this program include but are not limited to:

• Learn and take advantage of the many benefits of comparable testing
• Realize how companies determine meaningful and effective content that results in conversion
• Obtain an established digital guideline that you can directly put into practice
• Gain a competitive advantage over other business in your market
• Increase viability of your business through sustainable marketing techniques
• Adapt to the constantly changing trends in consumer needs

This training course gives attendees the foundational and technical understanding of A/B testing. Through the process of comparable testing, attendees learn how to conduct experiments that show direct results in the performance of their written copy, layouts, and media for their websites. From the start you will learn how to communicate more effectively, capture and measure critical data, and drive customer loyalty.

The topics that are covered range from learning the differences between each test (Welch’s t-testing, Fisher’s exact test, E-test, Chi-squared test, Mann-Whitney U test), realizing which test is appropriate for your business goal, delving into the specific content that results in higher calls to action, exploring resources for managing digital data, determining the metrics of your business purpose, implementing ROI, click rate, and user activity into business strategy, and increasing your digital and professional network.

This course is ideal for anyone looking to bolster their website performance through content management. Business owners, project managers, and website developers will find this training useful.