Advanced Apprenticeship in Social and Digital Marketing

This qualification recognises the rapid growth of Social Media as a business tool and has been developed to support learners working in this environment. The pathway for Marketing and Technical aspects of Social Media will recognise the skills and knowledge required by a learner to be effective in their chosen career. This programme will allow candidates to learn, develop and practise the skills required for employment and/or career progression in the Social Media industry. Effective use of social media is now an established marketing tool, and could help businesses thrive. These qualifications will help you understand the impact of social media on business and help you to use a range of techniques and tools in marketing campaigns.

Apprenticeships are made up of framework of qualifications and training based on testing competency and developing practical, occupational and transferable skills.

PRACTICAL/COMPETENCY ELEMENT
City & Guilds Level 3 Diploma in Social Media for Business

Mandatory Units:
• Principles of Social Media within a business
• Principles of keywords and optimisation
• Social Networking Management for a business
• Using collaborative technologies

TRANSFERABLE SKILLS:
• Maths Level 2, English Level 2 and ICT Level 2
• Employment Rights and Responsibilities workbook
• Personal Learning and Thinking Skills

This apprenticeship takes 18 months to complete and has a flexible start date. There is no upper age limit for apprenticeships making it a course ideal for both those looking to start a career in a particular sector or those who are already employed and looking to get qualifications that recognise their experience and gives them opportunity to progress further in their career.

Fully-funded for 16-18 year olds (no fees); fully-funded for 19-23 years olds employed in a company with 1-249 employees; otherwise partially-funded (employer fees apply).