Advanced Diploma in Sales and Marketing Management - Full time

"Marketing and Brand Management This module introduces relevant concepts and theories in the field of Brand Management and provides students with the knowledge, understanding and key skills in relation to branding. Provides an insight into how brands deliver value. It will enable students to understand the importance of brands, the branding process, and how to plan, evaluate and sustain a brand. Consumer Behaviour and Sales Psychology This module will provide students with a thorough background in the consumer behaviour and sales psychology. Understanding consumer behaviour is seen as being critical for achieving companies’ objectives in the face of increasingly fragmented niche markets. The module will also introduce the ‘psychology of sales’ looking at how successful sales techniques make use of consumer behaviour. Digital and Social Media Marketing This module introduces students to current trends in contemporary marketing theory and practice within digital and social media marketing. It will enable students to gain greater understanding of a range of conceptual frameworks, theories and practices that support digital and social media marketing. Students will help equip students with a greater understanding of the opportunities and challenges facing marketing practitioners. Retail Management This module provides an overview of various key elements within retail operations. A key focus is how these elements affect the success of a retail operation. The module will cover both strategic and tactical issues with respect to retailers and their customers, and will include the impact of online stores. Business Law This module will provide students with the general knowledge and understanding of the fundamentals of business law in Singapore. It covers major topics discussed in business law courses providing clear examples and simplified cases. The module contains many practical points and common clauses when drafting a contract. Strategic Management This module introduces the student to the theory and practice of strategic management, and the holistic way in which it draws upon a wide variety of managerial functions in its creation. It will provide students with an understanding of the key concepts, theories and process integral to the strategic management of organisations. Project Management The aim of the module is to introduce students to the important aspects of project management, project evaluation, project implementation and project review. Project scheduling, project costs and risk strategies are also considered. International Marketing This module will provide students with an understanding of marketing from an international perspective. It will enable students to understand and analyse critical factors in the success or failure of international marking campaigns. "