Advanced Level Apprenticeship in Social Media and Digital Marketing

This apprenticeship will help to develop skills to allow apprentices to understand what social media is, how to utilise it in a business environment and incorporate it into their job role. Job roles may include Social Media Assistant, Social Media Consultant and Social Media Analyst; with responsibilities such as managing and monitoring online communities, working with businesses to promote, utilise and increase presence through social media, copy writing and media placement, development of social media strategy and seeking out new and relevant content, formulating the content calendar and identify key bloggers and influencers. Qualifications gained: Level 3 Diploma in Social Media for Business - Unit may include: principles of social media, principles of keywords and optimization, social networking management, using collaborative technologies, using digital and social media in marketing, creating and optimizing content for the web, web fundamentals, principles of social media advertising and promotion Functional Skill in Mathematics at Level 2 Functional Skill in English at Level 2 Functional Skill in ICT at Level 2 Employment Rights and Responsibilities (ERR) Personal Learning and Thinking Skills (PLTS)