West Herts College

Advanced Professional Diploma In Advertising

West Herts College
In Watford

£2,450
+ VAT
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Important information

Typology Postgraduate
Location Watford
Duration 1 Year
  • Postgraduate
  • Watford
  • Duration:
    1 Year
Description

Our aim is to equip graduates with the broad, practical understanding of the business to make them more effective operators not only from an agency perspective, but also from the client's point of view.
Suitable for: Graduates who have a serious interest in advertising for a career in the industry.

Facilities (1)
Where and when
Starts Location
On request
Watford
WD17 3EZ, Middlesex, England
Starts On request
Location
Watford
WD17 3EZ, Middlesex, England

To take into account

· Requirements

Degree required

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Course programme

Course suitability

Graduates who have a serious interest in advertising for a career in the industry. Our aim is to equip graduates with the broad, practical understanding of the business to make them more effective operators not only from an agency perspective, but also from the client's point of view.

Entry qualifications

Degree required

Information about the course

The Advanced Professional Diploma in Advertising (APDA for short) is a 30-week course, which aims to prepare graduates with a serious interest in advertising for a career in the industry

It has been running for over 30 years and is justifiably famous in the industry.

Students who complete the course successfully will have acquired the necessary analytical and practical skills and understanding to make a successful start in any of the major career paths within the marketing communications business - including creative, media, planning and account management.

"We find that the people we recruit from West Herts College are better prepared, more mature and better all rounders than many who have worked in the industry for years" Simon Anholt, Inernational Advertising Consultant.

Course content

As well as studying in advertising, students will be expected to understand wider theories of marketing, consumer psychology and behaviour, management theroy and practice and acquire a thorough understanding of the process of planning and buying advertising media.

The course invloves many team projects. In particular, students will plan and present two new business ' pitches' in realisitc, competitive environment.

A four-week placement in an advertising or media agency -arranged by the students with help and advice from tutors - is another valuable element of the course.

Additional information

Payment options: A one-off annual Access Payment of £10 is payable by all students

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