Advertising and Marketing : BA Hons : N501
Bachelor's degree
In Lancaster
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UCLAN - University of Central Lancashire
Bachelor's degree Lancashire / Classroom-based£ 9,250 + VAT -
Edge Hill University
Bachelor's degree Lancashire / Classroom-based£ 9,250 + VAT
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Description
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Type
Bachelor's degree
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Location
Lancaster
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Duration
3 Years
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Start date
Different dates available
This degree will give you a working knowledge of advertising and marketing practices, including a firm grounding in advertising, brand strategy, digital marketing and critical and creative communications.
You will hear from guest speakers from some of the UK’s top advertising, marketing and design agencies, enabling you to benefit from their expertise. Part of your studies will involve a real life advertising project for an adverting, design or media agency. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.
Facilities
Location
Start date
Start date
About this course
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Students may get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
A Level AAB
GCSE Mathematics grade B or 6, English Language grade B or 6
IELTS 6.5 overall with at least 5.5 in each component.
Reviews
Subjects
- Marketing
- Advertising
- Design
- Communications
- Digital Marketing
- Advertising and Marketing
- Consumer Behaviour
- Marketing Learning
- Marketing Simulation
- Brand Strategy
Course programme
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
Year 1Core
- Introduction to Marketing
- Marketing Learning Community - First Year
Core
- Advertising
- Consumer Behaviour
- Marketing Learning Community - Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
Optional
- Digital Marketing
- Online Consumer Engagement
Core
- Brand Strategy
- Critical & Creative Communications
- Marketing Learning Community - Final year
- Research Consultancy
Optional
- Advanced Topics in Consumer Behaviour
- Business-to-Business Marketing
- Global Marketing Management
- Managing Marketing Innovation
- Marketing of Services
- Strategic Marketing
- Strategic Negotiation : Making Sustainable Deals
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Additional information
Advertising and Marketing : BA Hons : N501
-
UCLAN - University of Central Lancashire
Bachelor's degree Lancashire / Classroom-based£ 9,250 + VAT -
Edge Hill University
Bachelor's degree Lancashire / Classroom-based£ 9,250 + VAT
See all