Advertising and Marketing Communications BA(Hons)
Bachelor's degree
In Huddersfield
Description
-
Type
Bachelor's degree
-
Location
Huddersfield
-
Duration
3 Years
Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns.
The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart
Facilities
Location
Start date
Start date
About this course
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.
The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications.
You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands.
While you’re here you’ll have the chance to become involved in the Chartered Institute of Marketing (CIM)’s ‘The Pitch’ competition. Huddersfield students have won in the past.
In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.
Previous graduates from this subject area have gone on to roles such as Account Executive, , Account Manager, Chanel Marketing Specialist, Assistant Brand Manager, , Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer, organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Marketing
- Advertising
- Communications
- Social Media
- Media
- Strategy
- Planning
- Strategy and Planning
- Management
- Professional
Course programme
Core modules:
- Principles of Advertising and Marketing Communications
- Markets and Marketing
- Brands and Branding
- Practical Marketing
- The Marketing Environment
Core modules:
- Contemporary Issues in Advertising and Marketing Communications
- Customer Insight
- Market Research and Consultancy
- The Customer Experience
- Managing and Communicating Brands
- The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.
Core modules:
- Advertising Strategy and Planning
- Strategic Marketing Planning
- Dissertation
- Choose two from a list which may include:
- Direct and Digital Marketing
- Public Relations and Sponsorship
- Digital And Social Media Marketing
- Creative Brand Management
- Marketing and Management of Innovation
- Marketing for Small Business
Additional information
Advertising and Marketing Communications BA(Hons)