Advertising and Marketing Communications (Sandwich Pathway) BA (Hons)

University of Bedfordshire

Bachelor's degree

In Luton

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Luton

About the course Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning. Choose Advertising and Marketing Communications (Sandwich) BA (Hons) degree at Bedfordshire and:      Learn essential skills in advertising and copy writing - using a...

Facilities

Location

Start date

Luton (Bedfordshire)
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University Of Bedfordshire Business School, Luton Campus (Vicarage Street), LU1 3JU

Start date

On request

About this course

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study. / entry UCAS Tariff Score of at least , which should include two A levels at C or above UCAS Tariff Score of at least from BTEC level 3 QCF Qualifications which should include a minimum of Merit Merit from either two BTEC Subsidiary Diplomas or from a BTEC Diploma or Merit Merit Pass in the BTEC Extended Diploma UCAS Tariff Score.

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Subjects

  • Network
  • Marketing
  • Marketing Communications
  • Brand Management
  • Buyer Behaviour
  • Advertising and Marketing
  • Copywriting
  • Advertising
  • Planning
  • Communications
  • Industry
  • Employability
  • Writing
  • Network Training
  • Media

Course programme

The Advertising and Marketing Communications (Sandwich Pathway) course will allow you to experience a mixture of practical and employability skills that will engage you within the world of advertising, copy writing and marketing communications within a digital interface therefore providing you with the necessary skills for employability within specialist agencies, integrated brand communications and client side brand management. In addition you will increase your employability, providing yourself with essential work experience and commercial awareness. Your placement is a great way to build up a network of contacts within your chosen industry. There is evidence that placements help students perform better in their final year and achieve higher grades. It is an opportunity to develop the skills you have learned at university in a practical environment, as well as picking up vital new skills to get you ready for the world of work (e.g. communication, planning, organising, problem solving, teamwork, confidence and networking skills). At the end of the placement you could get offered a graduate job or get fast-tracked in the application process for the companys graduate scheme. Units
  • Business Pod (BBS) Compulsory
  • Introduction To Buyer Behaviour (MAR) Compulsory
  • Marketing In Practice (MAR) Compulsory
  • Brand Management (MAR) Compulsory
  • Creative Advertising And Copywriting (MAR) Compulsory
  • Marketing Communications In The Digital Age (MAR) Compulsory
  • Practice Weeks: Career Planning (BSS) Compulsory
  • Project Management (BSS) Compulsory
  • Sales Promotion And Experiential Marketing (MAR) Compulsory
  • Understanding Consumer Behaviour (MAR) Compulsory
  • Work Placement (ORG) Compulsory
  • Account And Media Planning (MAR) Compulsory
  • Design And Art Direction (MAR) Compulsory
  • Digital Communications Strategy (MAR) Compulsory
  • Practice Weeks: The Future You (BSS) Compulsory
  • Researching Contemporary Advertising (MAR) Compulsory
  • Topical Advertising Practice (MAR) Compulsory

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Advertising and Marketing Communications (Sandwich Pathway) BA (Hons)

Price on request

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