Advertising and Marketing
Postgraduate
In Hull
Description
-
Type
Postgraduate
-
Location
Hull
-
Duration
1 Year
To provide students with the skills to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact. Suitable for students wanting to develop a career within the 'creative industries', such as advertising, direct marketing or public relations. For recent graduates and those with work experience who wish to pursue advanced study.
Facilities
Location
Start date
Start date
About this course
Applicants should normally possess a good Honours degree or equivalent, one academic reference and a good command of English (where appropriate, an IELTS score of 6.0 or TOEFL score of 550 or equivalent).
Reviews
Course programme
MSc Advertising and Marketing
Mode: full-time
What will I learn?
It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.
With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.
Case studies bring theory to life, illustrating best practice and how this can be achieved through the implementation of project teams.
Modules
- Advertising and Media
- Public Relations and Organisational Communications
- Principles of Marketing Management
- Integrated Marketing Communications
- International Marketing
- Buyer Behaviour
- Professional Skills
- Research Methods
- dissertation or project
Advertising and Marketing