BA (Hons) ADVERTISING

Bachelor's degree

In London

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.

At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.

Facilities

Location

Start date

London
See map
Docklands Campus, University Way, E16 2RD

Start date

On request

About this course

You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.

Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.

We pride ourselves on teaching such a range of key skills that you’ll find many doors to stimulating future employment open to you after graduation – and not just in advertising. UEL graduates have gone on to succeed in other areas such as market research, marketing and public relations.

That is, in part, down to the contacts you can make during the course. Many students have managed to land jobs after making an impact with employers during their work placements.

UEL advertising graduates have the advantage of enjoying a wealth of industry knowledge together with a deep understanding of consumer culture. So it’s little wonder our graduates are in demand to work in a range of promotional industries.

One recent graduate was taken on by top London agency ArtScience and has been working on social media for TalkTalk’s sponsorship of ‘The X Factor’. Another has been providing marketing expertise for small businesses.

Kahmarl Gordon, who graduated in 2013, established the successful, trend-setting art and popular culture magazine WEARECOLLISION during his time at UEL, which is now sold all around the world. He has also returned to teach on our course, offering his expertise and experience to future entrepreneurs.

FROM
A LEVEL
Must include passes at A2 in at least two subjects.
FROM
BTEC
Extended Diploma or Diploma
FROM
INTERNATIONAL BACCALAUREATE
Diploma with 25 points including a minimum of 15 points at Higher Level.

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Reviews

Subjects

  • Media
  • Advertising
  • Industry
  • Production
  • Works
  • Branding
  • Market Research
  • Market
  • Project
  • Development
  • Narrative
  • Creativity

Course programme

WHAT YOU'LL STUDY AND WHEN

FOUNDATION YEAR (IF REQUIRED)
  • Academic Development (Core)
  • Creative Project (Core)
  • Ways of Seeing (Core)
  • Narrative and Creativity (Core)
  • Group Film Project (Core)
  • Professional Development: Mental Wealth (Core)
YEAR 1
  • Narrative 1: Narrative fiction (Core)
  • Documentary 1: Documentary and Representation (Core)
  • Aesthetics and Technologies 1: Practice as research (Core)
  • Media Cultures (Core)
  • Professional life: Mental Wealth – Agency 1 (Core)
  • Social Media & Branded Content Design (Core)
YEAR 2
  • Narrative 2: Advanced narrative (Core)
  • Documentary 2: Experimental Documentary (Core)
  • Employability and Enterprise (Core)
  • Professional life: Mental Wealth – Agency 2 (Core)
  • Celebrity & Influencer Marketing (Core)
  • Digital Research in Practice (Core)
YEAR 3
  • Final Project Development (Core)
  • Final Project Completion (Core)
  • Content Design & Execution (Core)
  • Self-Branding; Identity & Social Media (Core)
  • Aesthetics and Technologies 2: professional practices (Core)
  • Professional life: Mental Wealth – Agency 2 (Core)

BA (Hons) ADVERTISING

£ 9,250 VAT inc.