Advertising Diploma
Course
In St Helens
Description
-
Type
Course
-
Location
St helens
-
Start date
Different dates available
This Quality Assured Level 3 diploma course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 16 years
Subjects
- Communication Training
- Marketing
- Public
- Internet
- IT
- Radio
- Art
- Advertising
- Planning
- Media
- Advertising Strategy
Course programme
Module 1 - Advertising Business Practice
Module 2 - Copywriting
Module 3 - Graphic Design and Production
Module 4 - Art Direction
Module 5 - Television Commercials
Module 6 - Radio Commercials
Module 7 - Public Relations
Module 8 - Media Planning and Evaluation
Module 9 - Media Presentations
Module 10 - Media Law
Module 11- Marketing and Consumer Behaviour
Module 12 - Computer Layout and Design
Module 13 - Internet Design and Copy
Advertising Diploma