Advertising Major
Bachelor's degree
In massachusetts (USA)
Description
-
Type
Bachelor's degree
-
Location
Massachusetts (USA)
-
Duration
Flexible
-
Start date
Different dates available
The skills you need to succeed in the fast-paced, competitive world of advertising. The creativity to dream up buzz-worthy campaigns. You'll hone both as a Suffolk University advertising major.
You’ll learn advertising industry basics, including how to create ads and plan campaigns that appeal to industry brands and nonprofits' target markets. You’ll build ads from the ground-up, writing copy and designing visual elements. Plus, you'll study the fundamentals of media planning and buying as they apply to television, radio, print, online, and social media advertising.
A whole world of experiential learning awaits just outside our classrooms, too. At Suffolk, it's easy to commute to internships at nearby advertising agencies, TV stations, and other top media employers in Boston.
Facilities
Location
Start date
Start date
About this course
Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.
Identify and use key terms and concepts in advertising
Develop an understanding of the process and practice of advertising
Investigate the impact of target markets and market segmentation on advertising
Analyze the social, economic and cultural impact of advertising
Develop a media plan for an advertising campaign
Create, develop, research, present and justify an advertising campaign
Develop advertising messages that are persuasive and ethical
Use social media as part of an advertising campaign
Construct and deliver a presentation
Reviews
Subjects
- Advertising
- Planning
- Industry
- Social Media
- Media
- Social
- Professional
- Development
- Design
- Web
- Principles
- Students
- Electives
Course programme
Core Requirements (11 courses, 41 credits)
- ADPR-101 Introduction to Advertising, Public Relations, and Social Media
- ADPR-102 Professional Development
- ADPR-103 Presentations Skills
- ADPR-247 Design Lab
- ADPR-257 Advertising
- ADPR-289 Social Media
- ADPR-297 Web Design
- ADPR-2277 Public Relations I: Principles
- ADPR-347 Media Planning
- ADPR-359 Advertising Copy
- ADPR-437 Ad Campaigns
Electives (2 courses, 8 credits)
Choose two of the following:
- ADPR-239 Creativity in Global Branding
- ADPR-299 Blogs and Blogging
- ADPR-317 Principles of Branding and Visual Identity
- ADPR-383 Online Advertising
- ADPR-430 Social Media Campaigns
- ADPR-457 Integrated Marketing Communication
- ADPR-494 Special Topics in Advertising
- ADPR-H506 Honors Seminar
Advertising Major