Advertising, Marketing Communications and Public Relations - BA (Hons)

This undergraduate course will equip you with the skills and knowledge to begin a career in the advertising, communications and public relations industry. Work-related learning is integrated into your course and we ensure that all undergraduates in our business school have the opportunity to undertake career-enhancing modules. The University will advertise suitable opportunities and provide guidance on completing the application processes, but please note that we can’t guarantee you a work placement experience.

This career-oriented course explores the contemporary marketing industry, covering the key aspects of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.

The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management, social media and digital marketing available. You’ll also have the option and opportunity to study abroad as part of your degree.

This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study.

Our previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.

In addition to the University's standard entry requirements, you should have:

a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language and Mathematics GCSE at grade C/4 or above (or equivalent)
If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Marketing (including foundation year) BA (Hons).

Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).