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Advertising / Marketing Online Diploma - CPD Certified - Best Seller

Course

Online

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£ 39 VAT inc.

Description

  • Type

    Course

  • Methodology

    Online

  • Duration

    Flexible

Our Advertising & Marketing Diploma is a best selling Advertising Diploma has been given the CPD Certification and is the perfect course for anyone looking to work in the Advertising & Marketing sector.

Packed in to 18 modules teaching you everything you need to succeed in this profession.

The course can be studied part time and you can become accredited in as little as 15 hours and you can study at your own pace.

The comprehensive syllabus is supported by experienced tutors who are there to help you through email.

Your TITULACION will be recognised and can be checked for validity on our dedicated website.

More Key features about our Advertising & Marketing Diploma

Lifetime Access to your course
The price you pay is for the whole course including final exam – no hidden fees
CPD certificate upon successful completion
Tutor Support Monday – Friday
**We have now partnered with NUS so once you've purchased your course you are eligible by studying with us to apply for an NUS Extra card which gives you 1000's of discounts with the biggest companies**

About this course

Marketing.

CPD.

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Subjects

  • Marketing
  • Advertising and Marketing
  • Advertising
  • Planning
  • Industry
  • Social Media
  • Accredited
  • Media
  • Marketing Advertising
  • Media Marketing
  • Viral Marketing

Teachers and trainers (1)

Online Tutor

Online Tutor

Available Monday - Friday 9-5

Course programme

Module 1

In-Depth Look at Advertising

Student Objectives:

To learn the difference between advertising and marketing
To understand the components of advertising
To learn about the role as an advertiser
To understand the advertising industry
Plus much more...
Module 2

Media Planning

Student Objectives:

To learn what media planning is
To understand what a professional media planner does
To learn about the media planning process
To learn about media scheduling
Plus much more...
Module 3

Marketing Strategies

Student Objectives:

To learn about different types of marketing strategies
To understand how marketing strategies can benefit a business
To learn which marketing strategies might work best for your business
To learn the differences and similarities between marketing strategies
Plus much more...
Module 4

The Purpose of Adverts

Student Objectives:

To learn about the history of advertising
To learn what advertising can do for a business
To understand about the different methods of advertising
To understand viral advertising
Plus much more...
Module 5

Market Research

Student Objectives:

To learn about customer research
To understand how important customer research is to a business
To learn how to gauge customer satisfaction
To understand the types of market research
Plus much more...
Module 6

Designing the Budget

Student Objectives:

To learn how to set an appropriate marketing and advertising budget
To learn about keeping a budget for marketing and advertising
To learn about traditional media channels
To understand how to stick to a budget
Plus much more...
Module 7

Positioning Your Message

Student Objectives:

To understand what positioning means in a marketing sense
To learn how to define your brands message
To understand how to create messages using positioning marketing
To learn the ways to position your message
Plus much more...
Module 8

Elements of an Advertising Campaign

Student Objectives:

To learn about the different elements of advertising
To understand the key of a successful advertising campaign
To learn which elements work in which circumstances
To learn how to target an audience with an advertising campaign
Plus much more...
Module 9

Recipe for a Perfect Advert

Student Objectives:

To learn how to create ads for different mediums
To learn about different advert options
To learn how to write an advert
To understand the parts of a perfect advert
Plus much more...
Module 10

Buying Advertising Space

Student Objectives

To learn about the responsibilities of a media buyer
To understand how media buyers identify a target audience
To learn how to buy advertising space
To understand how to decide which advertising space is best for your product
Plus much more...
Module 11

Viral Marketing

Student Objectives

To learn how to create a buzz with advertising
Understand and execute a proper complaints procedure
To understand how viral marketing works
To see the importance of the customer experience in viral marketing
Plus much more...
Module 12

Mastering the Art of Social Media Marketing

Student Objectives:

To learn about the significance of social media marketing
To learn how social media marketing can improve an overall marketing plan
To learn how to engage with customers via social media
To learn about social marketing and how you can use it in your company
Plus much more...
Module 13

Avoiding Pitfalls in Marketing and Advertising

Student Objectives:

To learn about the marketing pitfalls that marketers run into
To learn how to avoid common mistakes
To understand why some advertisements do not work
To learn the importance of research in designing adverts
Plus much more...
Module 14

Understanding the Important Abbreviations in Advertising

Student Objectives:

To learn about different abbreviations in the marketing industry
To understand how to use these abbreviations in the industry
To learn how to find a unique selling point
To understand how certain advertising tactics work
Plus much more...
Module 15

Advertising and the Law in the UK

Student Objectives:

To understand who regulates UK advertising law
To learn about UK advertising codes
To learn about advertising to children
To understand gambling advertising
Plus much more...
Module 16

Print and Online Advertising

Student Objectives:

To learn the intricate details of print and online advertising
To understand how print media uses adverts
To understand how online media uses adverts
To learn how to use print advertising for a business
Plus much more...
Module 17

Important Advertising Examples

Student Objectives:

To learn how to examine different advertising types
To see how advertising works in the real world with companies you know
To see examples of common advertising examples from the UK
To learn how billboards can work for a business
Plus much more...
Module 18

Career Opportunities in Marketing and Advertising

Student Objectives:

To learn about different career options in advertising and marketing
To learn how to progress in marketing and advertising
To learn some tips to make yourself attractive to marketing and advertising firms
To understand how to make yourself stand out from the crowd
Plus much more...

Additional information

Lifetime

Advertising / Marketing Online Diploma - CPD Certified - Best Seller

£ 39 VAT inc.