Adwords Training | Adwords Courses

This course is aimed at people who are just starting off using AdWords or who have up to one year's experience running Google AdWords campaigns.

Course Objective

At the end of this course you will be able to create Google AdWords campaigns, set strict budgets and keyword bids and also measure performance using web analytics

Course Content

What is PPC?

A Brief Overview

Why it’s different

Who are the main players

Setting up an account

The AdWords screen

Keywords & Search

How your customers search.

Identifying keywords

Match types

Jargon - CPC, CTR, Impressions, clicks

Finding the right keywords: our experts share their tactics

Campaigns & AdGroups

How to set up a campaign for maximum impact

Organising keywords

Difference between Campaigns and AdGroups

Location and language targeting

Network and device targeting

Ads

Ad setup

Best practices

Testing

Scheduling

Bids & Budgets

Daily budgets

Maximum CPC per keyword

How CPC affects keyword position

Positioning and Quality Score

Conversion tracking

Why it is important

Tracking conversions and measuring return on investment

How it interacts with your business model

Bing & Yahoo

Bing

Yahoo

Comparison with Google

Getting the most out of AdWords

Ad Preview Tool

Relevancy

When it works it works

Any traffic or the right traffic

Your action plan