Agri-food Marketing with Business Studies

Bachelor's degree

In Newport

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Newport

  • Start date

    Different dates available

The course There is an ever-increasing demand for food, with the UK relying on both imports and exports to feed itself and drive economic growth. Behind the supermarket shelves lies a globalised supply chain that is sensitive to economic and environmental events, e.g. too much or too little rain can reduce or devastate harvests. This dynamic complexity, together with more demanding consumers and concerns about food safety and security, local sourcing and carbon footprints make this an exciting and challenging employment sector. To deal with these issues this course develops skills across business, agriculture and food disciplines, producing well-qualified managers who are sought after in the agri-food sector. The courses are built around a balanced programme of marketing, business, agriculture and food production so that you fully understand the concept of field to fork. Work placement The one-year placement will help you put theory into practise in a commercial environment. Placements opportunities can be anywhere along the food supply chain, so you may want to stay close to agriculture or move into food issues such as New Product Development or look at consumer behaviour in a marketing related role. Recent placement employers have included Frontier Agriculture, Asda, Tesco, Promar International, MMUK, PepsiCo, Darts Farm, Quikes Cheese and Empire World Trade. Students have undertaken roles as diverse as promotions co-ordination, financial management and planning, product range management, supporting a manufacturing team in a technical role, quality assurance or market research.

Facilities

Location

Start date

Newport (Shropshire)
See map
Harper Adams University College, TF10 8NB

Start date

Different dates availableEnrolment now open

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Subjects

  • IT
  • Marketing
  • Production
  • IT Management
  • Management
  • IT Development
  • Supply
  • Systems
  • Quality
  • Skills and Training
  • Business Studies
  • Quality Training

Course programme

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Course structure Year 1 6Academic Development 3Personal Development 6Introduction to Research Methods 15Enterprise and Business Skills 15Principles of Marketing 15Agricultural Marketing 15Economic and Business Environment 15Livestock Production Systems 15Crop Production Systems Additional options available 15Business Organisation and Law 15Issues in Global Food Production 15Language I (French or Spanish) Year 2 Placement year Year 3 15Professional Project 15Market Research 15Business Strategy 15Food Marketing 15Economic Policies 15Managing Business Resources 15Farm Assurance and Quality Additional options available 15Development of Food Products and Sensory Evaluation 15Integrated Crop Management Systems 15Language II (French or Spanish)

Click module title to see full description.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work in the laboratories or on the farm, sit exams, and complete coursework assignments. Guest speakers and visits to industry all support the learning. All students undertaken a major project in their final year concentrating on a topic that is of particular interest to them.

Assessment methods

Assessment is via a balance of course work and examination. Students receive written feedback on all course work to help them improve. In addition, first year students undertake examinations in two subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Examples of assessments may include a group of three students present on a specific issue in food production – e.g. pesticide residues in crops / fresh produce – and how the relevant farm assurance schemes requirements effectively manages the risk to levels which remove the problem / risk from the food chain.

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Agri-food Marketing with Business Studies

Price on request