Agricultural Marketing (Non-Assessed) Distance Learning

Agricultural Marketing (Non-Assessed) Location Start Date Day Time Fees Duration From home or work Flexi Various Flexi £142.00 100Hour(s) What will I study?

Very few non-rural businesses are presented with the continuing changes and variations that confront a rural business.

The impact of climate and the environment requires the rural manager has to continually consider, evaluate, and reassess (often on a daily or even hourly basis,) the numerous changes and types of information that affect his or her business. The successful rural manager understands his or her unique markets, and how to capitalise on market forces to maximise business profit.

This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.

What modules are covered?

1.     Agricultural Marketing Concepts

·   Marketing

·   Goods and Services

·   The Marketing Concept

·   Managing the Marketing Process

·   The Role of Marketing

·   Approaches to Marketing

·   The Goals of Marketing

·   Organising, analysing, selecting target markets

·   Developing the Marketing Mix

·   Managing the Market Effort

 

2.     Farm Marketing Objectives and Strategies

·   Supply and Demand

·   Developing the Farm Marketing Plan

·   Organising the Planning process

·   Reviewing the Business's Situation

·   Establishing Marketing Objectives

·   Developing Strategies

·   Market Penetration

·   Price Advantages

 

3.     Target Marketing

·   Preliminary Research

·   Target Markets in Agriculture

·   Defining the Target

·   Resources

·   Analysing Market Opportunities

·   External Influences

·   General Economic Conditions

·   Government Policy and Regulations

·   Overseas influences

·   Demographic Patterns

·   Technological Change

·   Customer Values and Attitudes

·   Alternative Marketing Methods

·   Internal Influences

·   Selecting Target Markets

·   Market Segmentation

 

4.     Handling Produce

·   Developing the Marketing Mix

·   The "Product" element of the Marketing Mix

·   Logos, packaging, positioning and image etc

·   The "Price" Element of the Marketing Mix

·   Pricing objectives and methods

·   The "Promotion" element of the marketing Mix

·   Publicity and Public Relations

·   Advertising, sales and personal selling

·   The "Place" element of the Marketing Mix

·   Market coverage

·   Determining Emphasis with the Marketing Mix

·   Impact of Product Life-cycle

 

5.     Customer Relations

·   Customer Care Policy

·   Levels of Involvement

·   Effective Communication

·   Becoming an effective communicator

·   Dealing with complaints

·   Self evaluation

·   Maximising customer service

 

6.     Market Research

·   The Importance Of Market Research

·   What to Research?

·   The Research process

·   Analysing Costs and Benefits

 

7.     Promotions

·   Promoting Product

·   Creating customer awareness

·   Promotional Campaign Strategy

·   The Promotional Message

·   Promotional Material

·   Making Promotions Cost Effective

·   Channels of Communication

·   Publicity Marketing

·   Advertising

·   Structuring an Advertisement or Promotion

 

8.     Managing Marketing

·   Market Retention

·   Balancing Strategy

·   Market Development

·   Market Growth

·   Managing the Marketing Plan

·   Sales and the Market

 

 

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

What qualifications will I get?

Self-study courses do not include formally assessed work., therefore no certificates or qualifications are awarded. Should you wish to receive a Warwickshire College Certificate of Achievement please purchase the same course but with ‘formal assessment package’

How will I be assessed?

No formal assessment opportunities. Self assessment opportunities via end of lesson tests included.

What is the entry process?

'Buy online' using the link on the top right hand side of the page.

What else do I need to know?

This is an e-learning package delivered via CDROM - use of a computer necessary to study this course.

We are unable to offer concessionary rates or payment options.

Click here to view sample lessons, assignments and self tests.

 

What can I do after this course?

Other leisure courses are available to study via distance learning.  Please see website for details.

Got a question about this course?

Call: 0300 45 600 49 or email us nowCourse code

WC16318

We make every effort to ensure that these course details are accurate. Warwickshire College reserves the right to make alterations. Fees may be indicative at the time of publishing.

We are one of only five colleges in the UK to be granted Foundation Degree Awarding Powers by the Privy Council – meaning our higher education quality and standards are equal to any university.As one of the largest further and higher education colleges in the UK, with six unique colleges across two counties, we aim to deliver learning experiences which lead to the development of wider skill bases and improved destinations for all of our students. Our recent Ofsted inspection highlights our success and strong focus both on students and on meeting industry needs. We are also one of only five colleges in the UK to be granted Foundation Degree Awarding Powers by the Privy Council – meaning our higher education quality and standards are equal to any university.