Apprenticeship in Marketing Level 3

As an advanced apprentice you will learn the key concepts of marketing.  These skills could involve technical skills to operate the communication technology, knowledge and skills needed to navigate software, communicating with customers, building relationships with customers and colleagues, resolving problems, promoting products and/or services, making sales, using appropriate communication channels, keeping records, gathering customer feedback and working in a team.

The apprenticeship comprises the following qualifications:

• NVQ Diploma in Marketing Level 3
• Certificate in Principles of Marketing Level 3
• Functional skills maths, English and ICT Level 2
• Employment Responsibilities and Rights, which is part of the certificate in principles of marketing
• Personal Learning and Thinking Skills

The purpose of this qualification is to help you develop your skill and knowledge in marketing operations at a more advanced level and to help you understand the operation of marketing systems and processes.

You will become familiar with the principles of marketing and evaluation, the principles of digital marketing and research and principles of marketing stakeholder relationships.  Other topics could include:

• Analysing competitor activity
• Marketing planning
• Conducting and evaluating market research
• Preparation of a marketing strategy
• Contributing to development of new products and services
• Designing marketing promotions and developing advertising campaigns
• Planning presentations
• Organising events
• Managing budgets
• Working with other people in a marketing environment

Entry Requirements

Working in marketing role for a minimum of 30 hours per week and able to undertake work to satisfy the criteria of the qualification.

Maths, English and ICT at Level 2 in Functional/Key Skills or GCSE A*-C will exempt the learner from these aspects of the Apprenticeship framework.

Entry Requirements

Working in marketing role for a minimum of 30 hours per week and able to undertake work to satisfy the criteria of the qualification.

Maths, English and ICT at Level 2 in Functional/Key Skills or GCSE A*-C will exempt the learner from these aspects of the Apprenticeship framework.