Art and Design (Creative Media) 90 Credit Diploma Level 3

Year 1

You will develop skills and knowledge of media processes through a series of integrated assignments. These will involve both practical and theoretical work.
This programme comprises 180 credits.
Year one units are:
Pre-production; communication skills; research techniques; understanding the creative media sector; single camera techniques; music video production; writing copy; page layout and design; photography; and print production.

Working to a brief – this unit aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self-evaluation on completion of the work.

Critical approaches to creative media: this unit is about understanding and identifying audiences, and targeting specific media products at particular groups, reflecting relevant drivers.

Other units include: factual programme production for television; presentation techniques for broadcasting; music-based programming; digital communication; web authoring; and corporate and promotional programme production.