Articles and Press Releases
Course
In Newcastle Upon Tyne
Description
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Type
Workshop
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Location
Newcastle upon tyne
Explain the importance of understanding the reader. Show how to communicate succinctly: Give people ideas for making their material interesting. Suitable for: Anyone
Facilities
Location
Start date
Start date
Reviews
Course programme
Articles and Press Releases
Writing for Publication
Article writing is always worth doing - it's an excellent form of PR. But it can be time-consuming and even stressful. This workshop makes copywriting much easier for all authors.
The aims of the session are to: a) explain the importance of understanding the reader; b) show how to communicate succinctly: and c) give people ideas for making their material interesting.
In a half day workshop, we recommend including:
- Understanding the reader
- Identifying our key messages
- Defining the "house style"
- Structuring articles and briefings
- Getting started and overcoming the fear of writing
- Angles and openings
- Getting the tone right
- Writing in Plain English
In a full day session we can cover additional topics, chosen from the following:
- Brainstorming techniques
- Ghostwriting techniques
- Headline writing
- Picture stories
- Tips for newsletters
- Principles of persuasive writing
- Presenting and dressing articles
- Personal coaching
Alternatively, one-to-one coaching can, of course, be tailored to your specific needs.
Additional information
Articles and Press Releases