Associate of Arts (AA) Degree - Web Design & New Media

Undergraduate students will meet the following student performance criteria:

Visual Communication

Apply the basic principles of composition and implement grid systems in layouts
Make typographic choices that effectively communicate information hierarchy
Demonstrate effective use of color and imagery
Critical Thinking

Conduct and apply research to generate design ideas demonstrating an understanding of intended audience
Diagram the user experience
Technical Skills

Demonstrate facility industry standard tools and applications
Format content for communication across mediums
Demonstrate coding skills by building functional products and prototypes
Professional Readiness

Produce basic materials required for an entry-level job search
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

AA Web Design & New Media Degree Requirements

Minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or 108 Composition for the Artist
Minimum 2.0 GPA and the following general education requirements:

1 Written Communication: Composition
1 Written Communication: Critical Thinking
2 Art Historical Awareness: Western Art
1 Employment Communications & Practices