Media and Marketing - BA (Hons)

Bachelor's degree

In London

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Facilities

Location

Start date

London
See map
31 Jewry Street, EC3N 2EY

Start date

On request

About this course

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language GCSE at grade C/grade 4 or above (or equivalent)

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Subjects

  • Politics
  • Marketing
  • Advertising
  • Project
  • Communications
  • Corporate Communications
  • Media Marketing
  • Media
  • Media Genres
  • Media histories

Course programme

Year 1 modules include:
  • Media Genres (core, 30 credits)
  • Media Histories (core, 30 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Social Media Businesses (core, 30 credits)
Year 2 modules include:
  • Communications and Digital Marketing (core, 30 credits)
  • Researching Media Audiences (core, 15 credits)
  • Television Studies (core, 30 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Brand Management (option, 15 credits)
  • Crime and the Media (option, 15 credits)
  • Documentary Photography (option, 15 credits)
  • Situation Comedy (option, 15 credits)
  • Social Media Strategies (option, 15 credits)
  • Youth Culture and the Media (option, 15 credits)
Year 3 modules include:
  • Corporate Communications (core, 30 credits)
  • Media, Culture and Identity (core, 30 credits)
  • Marketing and Communications Project (alternative core, 30 credits)
  • Media and Communication Dissertation (alternative core, 30 credits)
  • Analysing Popular Music (option, 15 credits)
  • Globalisation and the Media (option, 15 credits)
  • Media, Power and Politics (option, 15 credits)
  • Services Marketing (option, 15 credits)
Assessment

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Additional information

UCAS code - N500

Media and Marketing - BA (Hons)

Price on request