B2B Copywriter
Course
Online
Description
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Type
Course
-
Level
Intermediate
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Methodology
Online
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Class hours
7h
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Duration
1 Year
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Online campus
Yes
The B2B Copywriter course is a comprehensive online programme designed to equip learners with the skills to craft persuasive, professional content for business-to-business audiences. This course covers the principles of effective copywriting, including understanding target markets, creating compelling value propositions, and optimising content for engagement and conversions. Learners will explore strategies for writing website copy, email campaigns, social media posts, product descriptions, and marketing materials tailored to B2B clients.
By completing this course, learners will develop practical skills to influence decision-makers, improve brand messaging, and create high-converting content that meets business objectives. Emphasis is placed on clarity, tone, and strategy to ensure copy resonates with professional audiences. Whether you are looking to launch a career in copywriting, enhance your marketing skills, or improve business communications, this course provides the essential tools and techniques to succeed.
With flexible, self-paced online learning, the B2B Copywriter course is accessible to learners across the UK and internationally. It combines expert-designed modules with career-focused outcomes, helping participants build a strong portfolio and strengthen their CV. Perfect for aspiring marketers, copywriters, and business professionals, this course empowers learners to produce engaging, persuasive content that drives measurable results.
Important information
Price for Emagister users:
About this course
Master B2B copywriting principles and strategies
Write clear, persuasive content for professional audiences
Optimise copy for websites, emails, and marketing campaigns
Develop a consistent brand voice and messaging style
Create content that drives engagement and conversions
Enhance career prospects with practical, marketable skills
Build a professional copywriting portfolio
The B2B Copywriter course is ideal for aspiring copywriters, marketing professionals, business owners, and anyone seeking to improve their professional writing skills. It suits learners who want to specialise in business-to-business communications, whether for agencies, in-house marketing teams, or freelance work.
This course is particularly beneficial for individuals aiming to progress their careers in content creation, digital marketing, or brand management. It also serves those who wish to strengthen their professional profile, create compelling marketing materials, or support business growth through persuasive communication.
Designed to be accessible and inclusive, the course welcomes learners from diverse backgrounds with varying levels of experience. Whether you are starting a new career, looking to upskill, or seeking to enhance your writing confidence, this programme provides the knowledge and practical tools needed to succeed in the competitive world of B2B copywriting.
There are no formal entry requirements for the B2B Copywriter course, making it accessible to learners aged 16 and over. While prior experience in marketing or writing is not necessary, learners are encouraged to have good English language skills, basic numeracy, and a comfortable understanding of IT.
This ensures participants can fully engage with the course materials, complete written exercises, and effectively apply copywriting strategies. The course is designed to accommodate beginners as well as those looking to refine existing skills, offering clear guidance and structured modules for all learning levels.
Upon successful completion of the B2B Copywriter course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
The B2B Copywriter course stands out for its flexibility and self-paced learning approach, allowing learners to study at a time and pace that suits them. Expert-designed modules focus on practical, career-relevant skills, enabling participants to immediately apply techniques in professional contexts.
Learners benefit from a structured programme that emphasises real-world outcomes, helping them enhance their CVs and professional profiles. The course’s online format ensures accessibility from anywhere, while the comprehensive content covers all essential aspects of B2B copywriting, from strategy to execution. This combination of expert guidance, career-focused content, and flexible learning makes the programme a valuable investment for anyone looking to excel in professional copywriting.
Yes. The B2B Copywriter course is designed to be accessible for beginners as well as those with some writing experience. Modules are clearly structured, providing step-by-step guidance on creating effective B2B content. Learners can progress at their own pace, ensuring they fully understand each topic before moving on.
Completing the B2B Copywriter course enhances employability in marketing, communications, and copywriting roles. Learners gain practical skills in writing persuasive content, developing brand voice, and creating marketing materials that resonate with professional audiences. The course helps strengthen CVs and supports career advancement in competitive industries.
The B2B Copywriter course is fully online and self-paced, allowing learners to study from anywhere at a convenient time. All course materials, exercises, and resources are accessible via a secure learning platform, making it easy to balance study with work or other commitments.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- B2b
- Marketing
- Copywriting
- Social Media
- Media
Teachers and trainers (1)
One Education
Course Provider
Course programme
A B2B Copywriter course teaches learners how to create persuasive, professional content tailored to business-to-business audiences. The course covers writing for websites, emails, social media, case studies, and marketing materials, focusing on tone, clarity, and value-driven messaging. Learners develop skills to craft compelling copy that engages decision-makers, builds brand authority, and drives business results.
Course Curriculum
- Module 01: Introduction to Copywriting
- Module 02: Basics of Copywriting
- Module 03: Introduction to Business Analysis
- Module 04: Business Environment
- Module 05: Eye-Catching Headlines
- Module 06: Attention-Grabbing Advertisements
- Module 07: Essential Copywriting Skills
- Module 08: Online Copywriting
- Module 09: Press Related Copywriting
- Module 10: Print Media Copywriting
- Module 11: Time Management
- Module 12: Copywriting for Mainstream Media
- Module 13: Copywriting for Other Media
- Module 14: How to Write Better Copy
- Module 15: Final Tips
B2B Copywriter
