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B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1.5 Day Course with 3.5 Day Sales and Marketing Evaluation Training Course

Course

Online

£ 5,000 VAT inc.

Description

  • Type

    Course

  • Methodology

    Online

This is a five day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.
Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.
Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.
A lot has changed in the world in the last 60 years. You’re not...

About this course

This requires no real prerequisites, other than a desire to improve sales and business outcomes with the business ideas and science developed by some of the world's biggest companies and leading behavioural thinkers -- including Nobel prize winners.

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Subjects

  • Evaluation
  • Options
  • B2b
  • Marketing
  • Sales
  • Pricing Strategy
  • B2C
  • Sales Training
  • Sales and marketing
  • Sales Marketing

Course programme

  • People Do Not Make Decisions In Vacuums
  • The psychology of numbers
  • How people evaluate prices in a series
  • Using options to sell by comparison
  • How to create options for maximum sales, part 1
  • How to create options for maximum sales, part 2
  • How to create options for maximum sales, part 3
  • The effects of price endings in non-luxury markets
  • Pricing for luxury goods
  • How to increase perceived value in a bundle of goods
  • Sale pricing
  • Negotiation and bid principles
  • Increasing perception of quality and value using price
  • Other pricing strategies

Additional information

35 hours (usually 5 days including breaks)

B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1.5 Day Course with 3.5 Day Sales and Marketing Evaluation Training Course

£ 5,000 VAT inc.