B.A. Business and Marketing Management (Hons)

Oxford Brookes University

Bachelor's degree

In Oxford

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Oxford

Marketing is at the heart of any successful organisation, providing the vital link between the marketplace and strategic decision making. On this Business and Marketing Management course at Oxford Brookes University you will acquire an in-depth understanding of marketing in an international business context, enabling you to respond to the differing needs of a diverse range of organisations.

Facilities

Location

Start date

Oxford (Oxfordshire)
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Headington Campus, Gipsy Lane, OX3 0BP

Start date

On request

About this course

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Subjects

  • Marketing
  • IT Management
  • Management
  • Marketing Management
  • Business Marketing
  • University

Course programme

Course Content

In Year 1 you will gain a comprehensive insight into essential areas of business and marketing management. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which you practise the skills developed in FAS. At the end of your first year you will have the option to switch to our BA Marketing Management course which will allow you to specialise further in Marketing.

During Year 2 and your final year you can elect to follow an individually tailored business and marketing course, exploring additional areas of marketing and/or wider business interests, which provides a wide range of career choices.

Study modules

In Year 2 and your final year, in addition to studying the compulsory modules which cover the core elements of marketing management, business strategy and finance, you can choose from a number of elective modules covering a wide range of marketing and business areas and issues. Within this, you have the option to include a 'specialism' – a suite of related modules, focusing on a particular area of marketing.

As courses are reviewed regularly, the module lists you choose from may vary from the ones shown here.

See related categories

B.A. Business and Marketing Management (Hons)

Price on request

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