B.A. Geography with Marketing

In general, the first year of your course is largely devoted to fundamental methods, theories and knowledge in the subjects. In subsequent years, you move on to more advanced study and have the chance to gain detailed knowledge in subject areas of your choice.

Since Geography takes up the majority (around 75%) of your degree, you will study more geography modules than marketing over the course of your studies. The marketing component of the course involves taking two compulsory modules in Year 1 (Business Environments and Marketing), two in Year 2 (Consumer and Business Buyer Behaviour and Marketing, Communication and Branding) and one in Year 3 (Services Marketing).

Year 1 geography modules introduce you to the core topics within geography, specifically human geography. You will focus on topics such as global environments, landforms and ecosystems and geographies of development.

In the second and third years most of the modules are options – these include historical and cultural geography, urban and rural regeneration, and globalisation and development. Further options allow you to focus on environmental issues or on GIS (geographical information systems), remote-sensing and geographical modelling. In the third year there is also an optional work placement module, as well as the opportunity to study for part of your course at a university in the USA or in Europe.

An important part of Year 3 is the dissertation – a piece of individual work on a topic of your devising, carried out under the guidance of a supervisor. We provide a very high level of support for dissertation projects, including one-to-one supervision during the second and final years.