B.A. (Hons) Advertising and Brand Management

Manchester Metropolitan University

Bachelor's degree

In Lancaster

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Lancaster

This degree has been developed in close co-operation with practitioners from the communications industry who are also actively involved as expert guest lecturers, mentors and placement employers. The teaching team are highly skilled, publish widely in their chosen disciplines and have considerable academic and professional experience in communications and marketing.

Facilities

Location

Start date

Lancaster (Lancashire)
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Manchester Metropolitan University, All Saints Building, All Saints, M15 6BH

Start date

On request

About this course

English Language Requirements IELTS Take IELTS test 6 IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

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Subjects

  • Management
  • IT Management
  • Marketing
  • Communications
  • Advertising
  • Brand Management
  • Credit

Course programme

Course Content
  • Year 1

    You will study four, 30-credit core units:

    • Digital Media and Marketing Platforms
    • Marketing Communications Theory and Practice
    • Principles of Marketing
    • The Responsible Marketer
  • Year 2

    You will study four, 30-credit core units:

    • Advertising Management
    • Brand Management
    • Consumer Behaviour and Culture

    And one from the following:

    • Agency Life Internships
    • The Big Agency
  • Year 3

    Placement Route:A minimum of 36 weeks’ paid experience on a work placement between Year 2 and Year 3 of your studies.

    If you are on the full-time route, you will progress directly into Year 3.

    You will study four, 30-credit units:

    • Corporate Reputation Management
    • Research Project
    • Strategic Communications and Advertising Planning
    • Strategic Marketing Management

See related categories

B.A. (Hons) Advertising and Brand Management

Price on request

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See all