B.A. (Hons) Public Relations and Marketing

You will study four, 30-credit units:

• Digital Media and Marketing Platforms
• Principles of Marketing
• Public Relations Theory and Practice
• The Responsible Marketer

You will study four, 30-credit units:

• Brand Management
• Consumer Behaviour and Culture
• PR Strategy and Campaign Planning

And one from the following option units:

• Agency Life Internship
• The Big Agency

Placement or Overseas Study

Placement route: A minimum of 36 weeks’ paid experience on a work placement between year 2 and 3 of your studies.
Overseas Study route: Study at a university in Europe, North America, Australia or China (Hong Kong)

If you are on the full-time route, you will progress directly into Year 3.

Final Year

You will study four, 30-credit units:

• Digital and Social Media Marketing Communications Management
• Media Relations and PR Specialisms
• Research Project
• Strategic Marketing Management