BA - Bachelor of Arts in Sports Management

Program Content:
Year One:
Semester One:

• Foundations of Business Management (3)
• Writing Communication Skills (3)
• Principles of Accounting (3)
• Elementary Calculus (3)
• Computer Literacy and Introduction to Internet (3)
• Introduction to Marketing (3)
• Micro Economics (3)
• Introduction to Sport Management (2)
• Industrial Visits I (3)

Semester Two:

• Oral Communication Skills (3)
• Intermediate Accounting (3)
• Elementary Statistics (3)
• Macro Economics (3)
• Commercial and European Laws (3)
• Business Finance I (3)
• History of Sport (2)
• Sports in Society (2)
• Industrial Visits II (3)

Year Two:
Semester Three:

• Marketing Management (3)
• Business Finance II (3)
• Human Resources Management (3)
• Production Management (3)
• Entrepreneurship and New Venture Creation (3)
• Introduction to Multimedia Management (2)
• Management Information Systems (3)
• Sport Psychology (2)

Semester Four:

• Financial Instruments and Markets(3)
• Strategic Marketing (3)
• Sales and Purchasing Management (3)
• International Economics (3)
• Consumer Behavior (3)
• Sports Marketing (2)
• Sponsoring and Sport Communications (2)
• Sport Nutrition (2)
• Public and Media Relations in Sport (2)
• Health and Sport (2)

Year Three:
Semester Five:

• Cases in Marketing (3)
• Financial Statement Analysis (3)
• Cases in Finance (3)
• Corporate Finance (3)
• Technology, Productivity and Change Management (3)
• International Sports Management (2)
• Legal and Ethical Issues in Sport (2)
• Applied Sport Marketing Research (2)
• Commercial Recreation Management (2)
• Managing in Service Industries (2)

Semester Six:

• Business Policy and Strategy (3)
• Budgeting (3)
• Global Marketing (3)
• Global Business (3)
• Sport Event Management (2)
• Sport Career Development (2)
• Sport Facility Planning and Management (2)
• Final Case in Sports Management
• Final Case in Marketing

Methodology:

• The Programs are taught in English and/or Spanish and last three years.
• The courses are given during the day from Monday to Friday.