BA (Hons) Advertising

Edge Hill University

Bachelor's degree

In Ormskirk

£ 9,250 + VAT

The best Other Media courses

See all

See all

Description

  • Type

    Bachelor's degree

  • Location

    Ormskirk

  • Duration

    3 Years

This degree centres on the creativity of advertising and design, using the power of ideas to influence and engage audiences through appropriate diverse multimedia channels. You will develop your creative potential and produce thought-provoking, cutting edge campaigns that will build into an impressive, industry-ready portfolio that demonstrates your talent to prospective employers. The fast-paced and rapidly changing nature of the industry is reflected in the modules that focus on contemporary practices, creative strategies, design and communication skills and new technologies. You will develop an understanding of the principles, theory and skill behind great advertising, the ability to motivate people or change their attitudes, and how to use this understanding to create advertising campaigns.

Facilities

Location

Start date

Ormskirk (Lancashire)
See map
St Helens Road, L39 4QP

Start date

On request

About this course

Typical career paths could be in design studios, creative media agencies, advertising agencies or client side. Agencies could be specialist or full service where work includes creating and managing campaigns, client and supplier liaison, planning, research and evaluation or new business development. Roles include art directors, copywriters, designers, account executives, marketing strategists, media planners or buyers, and brand managers.

120 UCAS Tariff points on the new UCAS Tariff. Creative Arts subjects are preferred. Applicants with strong creative portfolios may be credited with 32 UCAS Tariff points towards the total.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Design
  • Industry
  • Advertising
  • Visualising
  • Brainstorming
  • Visual Cultures
  • Digital Photography
  • Composition
  • Framing
  • Editing
  • Photoshop
  • Cameras
  • Communicating Through Design
  • Media
  • Adobe

Course programme

Year 1

MED1041 Creative Thinking and Visualising (20 credits)

MED1204 Understanding Visual Cultures (20 credits)

MED1402 Introduction to Advertising (20 credits)

MED1403 Art Direction and Copywriting (20 credits)

You will select two of the following modules:

MED1040 Digital Photography (20 credits)

MED1046 Academic, Professional and Research Skills (20 credits)

MED1057 Communicating Through Design (20 credits)

MED1418 VFX Creation and Design (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of one of the optional modules above.

Year 2

MED2052 Integrated Brand Campaigns (20 credits)

MED2082 Creative Research Methods and Professional Ethics (20 credits)

MED2206 Client Led Brief (20 credits)

MED2272 Transmedia Storytelling (20 credits)

You will select two of the following modules:

MED2049 Industry Portfolio (20 credits)

MED2050 Creative Advertising (20 credits)

MED2080 Psychology of Persuasion (20 credits)

MED2102 SFX Theories and Contemporary Design Concepts (20 credits)

MED2285 Writing for the Media (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

MED3041 Live Briefs (20 credits)

MED3060 Advertising: Critical Debates (20 credits)

MED3244 Individual Production Project 1 (20 credits)

MED3245 Individual Production Project 2 (20 credits)

You will select a total of 40 credits from the modules below.

MED3057 Event Management (20 credits)

MED3220 Work Placement (20 credits)

MED3225 Dissertation (40 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional 20 credit modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.

Additional information

International students enrolling on the programme in academic year 2017/18 are £11,575 per annum.

How will I be assessed?

Modules are assessed by coursework, either at the end of, or throughout, each module. Coursework includes essays, case studies, individual and group presentations, practical projects and a final year dissertation. Assessment in Years 2 and 3 contributes to your final degree. There are no formal written examinations as part of the current assessment methods on this programme.

Who will be teaching me?

You will be taught by an experienced team with a wide range of interests reflecting all areas of advertising and media theory. Team members are active in the research of contemporary developments in media and offer many years of experience of working in the Advertising industry.

See related categories

BA (Hons) Advertising

£ 9,250 + VAT

The best Other Media courses

See all

See all