BA (Hons) Advertising & Marketing Communications
Bachelor's degree
Blended learning in Watford
Description
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Type
Bachelor's degree
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Methodology
Blended
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Location
Watford
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Duration
1 Year
This Course aims to develop the reading, research, analysis and writing skills that are important for a successful year.
Important information
Government funding available
Facilities
Location
Start date
Start date
About this course
The normal entry requirements for the programme are:
120 credit points at level 2 (level 5 on the FHEQ) with a classification grade average of 9.5 or above, in a relevant Foundation Degree, HND or equivalent qualification.
For those students transferring from other programmes or institutions, they will have achieved 240 points at levels 1 and 2 (4 and 5 on the FHEQ) in a relevant qualification, of which 120 must be at level 2.
Reviews
Course programme
- PR in Context
- Digital Marketing
- Advertising Research
- Integrated Marketing Communications
- Advertising and Consumer Behaviour
- Marketing Strategy
- Brand Management
- Research Project
Course content
Induction Week
This is a key element of the programme. This Course aims to develop the reading, research, analysis and writing skills that are important for a successful year. The induction week takes this all further with group development sessions and individual tutor guidance.
PR in Context
Assessment will focus around a "live" brief from a PR agency. This module is taught in semester A and assessed in a group project and an individual assignment.
Digital Marketing
The advance in digital technology has increased immeasurably in the last decade. This module addresses issues relating to maximising the use of the internet and mobile technologies
Marketing Strategy
Marketing Strategy, Development of a Strategic Marketing Plan, Product Marketing Strategies, Services Marketing, Business to Business Marketing are taught throughout this module.
Integrated Marketing Communications
Communication Theory, Communications Techniques, Strategy Formulation, Sector Communications, Measurement and Evaluation, Barriers to Integration, International Marcomms, Technology.
Research Project
- Fully researched, justified paper of 6,000 words on a current business issue in Semester B
Brand Management
Reasons for Branding Development and Maintenance of the Brand, using a range of academic models to keep the brand to the forefront of conscious minds.
Advertising Research
Setting Measurable Objectives, Fixing Adequate Budgets, Necessary Management Tools and Techniques, Creating an Effectiveness Culture, Research and Evaluation Techniques, Account Planning, Market and Econometric Inputs, Qualitative and Quantitative Research, Measuring Awareness, Acceptability and Audience/Readership Levels, Response Handling Strategies for Different types of Media, Analysis and Future Campaign Development.
Advertising and Consumer Behaviour
The Perceptual Process, Models of Memory, The Learning Process, Attitudes, Group Processes, Cultural Processes and how this impacts on advertising.
Except for the research project, each part of the course is assessed by a mix of course work and examination.
ProgressionWhat can I do afterwards?
- Further Study Postgraduate Qualification.
Possible Careers:
- Work in an advertising agency.
- Work in an organisation dealing with Marketing or Advertising.
- Work in Marketing, and Brand Management
BA (Hons) Advertising & Marketing Communications