BA (Hons) Business and Tourism Management with Foundation Year

Module: 3BU002

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module will introduce you to various philosophies and theoretical concepts of management with a focus on 21st century developments and real-life scenarios that managers face. A range of themes will be explored including; social responsibility, ethics, globalisation, international cultures, technology and entrepreneurship.

Module: 3GK012

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module is designed to introduce you to university life. It will support you in exploring the university environment. It will also introduce you to the wide variety of academic skills needed to succeed at university and will support you in the development of these skills.

Module: 3BU003

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module aims to provide you with an introduction to the general environment in which businesses operate. Through studying this module you will develop an understanding of the contemporary debates on the nature and management of modern enterprises. The module covers internal and external aspects of business – such as people at work, marketing, financial information and operations.

Module: 3GK013

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

In this module, you will work collaboratively with other students on a project that reflects an area of shared interest relating to the broad themes of Business, Law or the Social Sciences. You will have the opportunity to work as a small team to devise, design and plan a project relating to a topic of shared interest. In many aspects of life and work, teamwork and collaboration are the norm to solve real world-problems. This group-based project will allow you to develop a range of skills, including leadership skills, time-management, negotiation, communication, creativity, problem-solving and critical thinking skills. By investigating and responding to a complex question, challenge or problem, you and your group will acquire a deeper knowledge of your topic. The module will conclude with a conference, where your group’s project will be presented to the other groups in your class.

Module: 4BU017

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module: 4BE002

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will explore what it takes for a business to be innovative; as you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.

Module: 4LI016

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to introduce tourism students to the range of theories and concepts in sociology, culture and planning as they relate to tourism and tourism destinations. The module will focus on how tourism can engender a sense of placemaking and identity formation through regeneration and creative practices.

Module: 4LI015

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This is an introductory module to tourism and the tourism industry. It provides an overview of the basic concepts and principles of tourism as an industry and subject of study. The module draws upon the multidisciplinary nature of tourism exploring and applying perspectives from history, geography, psychology, business and economics.

Module: 5LI019

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

The module provides an analysis of marketing and management in tourism destinations. The module explores the role of marketing in destination development and draws upon challenges facing destination marketing/management organisations (DMOs) in analysing increasingly complex tourism market structures and external trends. The researching and selecting of marketing opportunities and threats will be investigated. Specific treatment will be given to the analysis of creative marketing aspects including destination product development, positioning, image generation and branding. The module will also examine different tourism planning approaches and discuss their role within the context of destination development.

Module: 5FC004

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

Module: 5LI021

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

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This module will introduce students to contemporary research topics in Leisure through a lens of research approaches. The module is designed to flexibly incorporate emerging concepts and context in leisure research