BA (Hons) Business (Marketing)

GISMA - ARDEN

Bachelor's degree

In Berlin (Germany)

Price on request

The best Business Management courses

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Description

  • Type

    Bachelor's degree

  • Location

    Berlin (Germany)

  • Duration

    3 Years

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specialising in marketing.

The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice.

The programme will provide you with a practical understanding of key marketing concepts, and as a result you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.

Facilities

Location

Start date

Berlin (Germany)
See map
Europe, Dessauer Str. 3-5 10963, 10963

Start date

On request

About this course

The degree will cover several marketing and business concepts, such as how to build marketing strategies, managing communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.

Two subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or
For non-standard entry requirements, please contact us
An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component

Arden University offers a flexible combination of face-to-face and online learning, which means you can access modules at your own pace and moderate your development throughout the course, supporting your learning at a pace that suits you and your daily schedule. You will be able to access multi-media course materials 24/7, whenever and wherever you need. As part of your course you will also attend online lessons, tutorials and forums. In addition, you will have ongoing support from our expert tutors to help you through your learning development during the course.

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Subjects

  • Decision Making
  • Project Manager
  • Access
  • Psychology
  • Project Finance
  • Market
  • Data analysis
  • Marketing
  • Marketing Strategy
  • Financial
  • University
  • Communications
  • HRM
  • Business Marketing
  • Business Finance
  • Administration
  • International Logistics

Course programme

Programme objectives

• Allow students to develop professional level skills in marketing, supplemented by an understanding of a range of business disciplines.

• Promote understanding of the key aspects of current practice in the field of marketing while acknowledging current and emerging developments in the related disciplines, local, national and global.

• Equip students with the essential skills and tools to work professionally in a business situation and to be creative and professional practitioners, when working independently and when collaborating with others as part of multidisciplinary teams.

• Equip students to work within multicultural settings and to appreciate the complexity of decision making in such contexts.

• Develop an awareness of those entrepreneurial skills which best encourage the growth of enterprise and support the creation of new businesses.

Additional information

Your place of study

Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA. According to statistics and data from ICEF monitor.

Berlin is the second largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates. In addition to its rich cultural and political history, it is now becoming famous for its wealth of flourishing tech companies and growing number of successful entrepreneurs. 

Flexible payment plans available:

Arden University offers flexible payment plans* that allow you to spread the costs of your programme fees across three instalments.

See related categories

  • Project Manager Undergraduate Degrees
  • Business Management Undergraduate Degrees
  • Distance learning Business Management Undergraduate Degrees
  • GISMA - ARDEN Undergraduate Degrees

BA (Hons) Business (Marketing)

Price on request

The best Business Management courses

See all

See all