BA (Hons) Creative Advertising

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

• Advertising
• Conceptual Communication
• Creative Skills
• Critical and Historical Studies - Historical and Critical Thinking

• Advertising Communication Skills
• Industry Portfolio
• Digital Advertising and Creative Content
• Critical and Historical Studies - Design Research and Theory

• Agency
• Final Major Project Creative Combined Independent (optional)
• Final Major Project Creative Independent (optional)
• Final Major Project Creative Team (optional)
• Critical and Historical Studies - Dissertation